Tax Deductions for Home Renovation and Interior Design Content Creator - What's Allowed?
Hi everyone, My husband and I are about to close on our first house next month, and it needs quite a bit of work. While planning renovations, I've been thinking about launching a home renovation/interior design Instagram and blog to document our journey and hopefully generate some income on the side. I'm wondering if we can deduct any of our renovation expenses on our taxes if I'm creating content about the process? I'm literally just starting out (zero followers right now lol) so I'm not sure if there's a minimum income threshold before you can start claiming business deductions. Does anyone know if the IRS has specific rules about this? Like, if I'm redoing our kitchen and creating content about it, can I write off some of the materials or labor as a business expense? Or do I need to be making a certain amount of money from the content first? Thanks in advance for any advice!
19 comments


Aiden O'Connor
This is a great question about business deductions! To claim deductions for business expenses, the IRS requires that your activity qualifies as a business rather than a hobby. The key factor is whether you're engaging in the activity with the intent to make a profit, not necessarily whether you're actually profitable yet. For your situation, you'd need to demonstrate that your blog/Instagram is being run with a profit motive, even if you're just starting out. This means keeping good records, having a business plan, and operating in a businesslike manner. You don't need to have X amount of revenue first, but you do need to show you're seriously trying to make money. As for the renovations specifically - you can't deduct the entire cost of home improvements, but you might be able to deduct a portion based on business use. If you're using a specific space exclusively for creating content (like a home office), you could potentially deduct expenses for that area. For the actual renovation materials, you'd need to separate personal use from business use.
0 coins
Zoe Papadopoulos
•Thanks for the explanation! I'm curious though - if she's filming content throughout the entire house (kitchen renovation one week, bathroom the next), does that mean she can deduct portions of each space? Or does it only work if there's a dedicated office space? Also, what kind of documentation would the IRS want to see to prove it's a legitimate business attempt vs. just a hobby?
0 coins
Aiden O'Connor
•For spaces used for both personal and business purposes, you can only deduct expenses based on the percentage of business use. If you're filming throughout the house, you wouldn't be able to claim the entire renovation costs - you'd need to determine a reasonable business-use percentage. The IRS is pretty strict about this. For documentation, keep detailed records of all business activities, expenses, and income. Create a formal business plan showing how you intend to become profitable. Maintain separate business accounts and credit cards. Track the hours you spend working on content creation. Consider getting necessary business licenses or permits. The IRS looks at nine factors to determine if an activity is a business, including whether you operate in a businesslike manner, your expertise, time invested, expectation of asset appreciation, success in similar activities, history of income/losses, occasional profits, your financial status, and elements of personal pleasure.
0 coins
Jamal Brown
I had a similar situation when I started my DIY home improvement channel last year. After struggling to figure out the tax situation, I found this service called taxr.ai (https://taxr.ai) that specifically helps content creators understand what they can and can't deduct. They analyzed my renovation receipts and content creation plan and gave me a detailed breakdown of what percentage I could legitimately claim as business expenses. They helped me understand that it's not just about having a space for filming - it's about proving business intent. I was able to deduct about 20% of my kitchen renovation because I could show that portion was specifically for creating content (special lighting, certain materials chosen for visual appeal rather than just function, etc). The analysis saved me from making claims that might have triggered an audit.
0 coins
Fatima Al-Rashid
•This sounds interesting! How exactly does taxr.ai work? Do they just give advice or do they actually help with filing? I'm in a similar situation but I'm doing bathroom renovations for my new home decor TikTok.
0 coins
Giovanni Rossi
•I'm skeptical about services like this - how do they determine what percentage is "for content" vs personal use? Seems like a gray area that could get you in trouble with the IRS. Did they give you specific guidelines on how to document everything?
0 coins
Jamal Brown
•They provide a detailed analysis of your specific situation and give you documentation you can use if you ever get audited. You upload your receipts, business plan, and content samples, and they break down exactly what percentage is deductible based on IRS guidelines. They don't file for you, but they give you all the information you need to file correctly. For determining the business percentage, they look at factors like dedicated equipment, specific modifications made for content creation, and how the spaces are used in your content. They gave me a spreadsheet to track everything and specific language to use on my Schedule C. They also helped me understand how to document dual-use spaces by tracking hours used for content creation versus personal use.
0 coins
Fatima Al-Rashid
Just wanted to update that I tried taxr.ai after seeing this thread! So glad I did. They helped me understand that I can deduct my ring lights, camera equipment, and editing software 100%, but only about 15% of my actual bathroom renovation costs. The key was setting up an LLC and creating a formal business plan showing how I expect to monetize. They even helped me understand how to track my hours spent on content creation vs personal use of the space. Already saved me from making some pretty big mistakes on my quarterly estimated taxes. Worth every penny for the peace of mind knowing I'm doing things right from the start!
0 coins
Aaliyah Jackson
When I started my home design Instagram last year, I ran into trouble trying to get clarification from the IRS about business deductions. Called for weeks and couldn't get through. Finally found Claimyr (https://claimyr.com) and watched their demo video (https://youtu.be/_kiP6q8DX5c) - they got me connected to an actual IRS agent in like 20 minutes! The agent was super helpful and explained that I needed to show a profit in 3 out of 5 years to avoid the hobby classification. Also confirmed that mixed-use spaces are deductible but only for the business percentage. Said many new content creators get flagged for audits by claiming 100% of home improvement costs when they're clearly also for personal benefit. The call saved me from making some serious mistakes on my taxes.
0 coins
KylieRose
•Wait, this actually works? I've been trying to get through to the IRS for almost a month about my Etsy business deductions. How does Claimyr actually get you through when nobody else can?
0 coins
Miguel Hernández
•Sounds like a scam tbh. The IRS phone system is notoriously impossible to navigate. I find it hard to believe some service can magically get you through when millions of others can't.
0 coins
Aaliyah Jackson
•It absolutely works! They use some kind of automated system that navigates the IRS phone tree and waits on hold for you. When they finally get a human, they call you and connect you directly to the agent. It's not magic - just clever technology that does the waiting for you. They can't help with what the IRS tells you, of course - they just get you through to an actual person who can answer your questions. Saved me literally hours of hold time and frustration. The agent I spoke with was super knowledgeable about content creator deductions specifically, which I wasn't expecting.
0 coins
Miguel Hernández
I need to apologize - I actually tried Claimyr after posting that skeptical comment. I'm shocked to say it actually worked exactly as advertised. Got through to an IRS rep in about 25 minutes after trying for weeks on my own. The agent I spoke with explained that for my home office/filming space, I can take the simplified deduction ($5 per square foot up to 300 square feet) OR itemize actual expenses based on the percentage of my home used exclusively for business. For renovations specifically, she said I can only deduct the business percentage if I can prove those renovations directly contribute to my content creation business. Definitely worth it just to get clear answers directly from the IRS instead of guessing or relying on random internet advice.
0 coins
Sasha Ivanov
Just a heads up from someone who's been audited - be VERY careful about claiming home renovation costs as business expenses. The IRS looks closely at these because they're improvements that increase your home value (personal benefit). I'd recommend focusing deductions on clear business expenses: camera equipment, editing software, props specifically for staging, dedicated lighting, website costs, etc. Then maybe a small portion of utilities/internet through the home office deduction. For renovations, keep meticulous records showing which elements were chosen specifically for content creation purposes versus personal preference. Take before/after pictures and document everything. And definitely consult with a tax professional who specializes in self-employed creators.
0 coins
Liam Murphy
•How bad was the audit? I'm terrified of getting one but I also don't want to miss out on legitimate deductions. Did you have to pay back a lot?
0 coins
Sasha Ivanov
•The audit itself wasn't terrible, but it was stressful and time-consuming. Had to provide documentation for everything claimed over a three-year period. They disallowed about 40% of my home improvement deductions because I couldn't adequately prove they were primarily for business use. I ended up paying about $3,800 in back taxes plus around $600 in penalties and interest. The worst part was having all my subsequent returns flagged for review for several years afterward. My advice: claim only what you can thoroughly document as business-necessary. Better to miss some potential deductions than trigger an audit that costs you much more in the long run.
0 coins
Amara Okafor
Has anyone used TurboSelf-Employed or other tax software for this kind of situation? I'm starting a similar home design channel and wondering if standard tax software can handle these mixed-use deductions correctly.
0 coins
CaptainAwesome
•I used TurboSelf-Employed last year for my craft blog. It does a decent job with basic business expenses but struggles with nuanced situations like renovations that have both personal and business use. It asks good questions about home office space but doesn't really get into detailed allocations for specific projects or renovations. If your situation is complicated, I'd recommend getting professional help at least for your first year. Once you have the structure set up, you might be able to use software in future years.
0 coins
Amara Okafor
•Thanks for the insight! I might try using it for my basic expenses and then consult with a pro specifically about the renovation deductions. Seems like that's the trickiest part to get right. Probably worth the investment to avoid problems down the road.
0 coins