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Isaiah Thompson

What expenses can I deduct for my food blog and vlog LLC in 2025?

Hey everyone! I'm in the process of setting up an LLC for my food blog and YouTube cooking channel, and I'm totally confused about what expenses I can actually deduct. Right now, most of my costs are going toward buying ingredients for recipes and getting decent equipment for filming (lighting, camera stuff, etc). I know I need to keep receipts, but honestly I'm not sure what's considered a legitimate business expense vs. personal stuff. Like, if I buy groceries for a recipe video but we end up eating the food afterward, is that still deductible? And what about smaller kitchen gadgets that I use for both business and personal cooking? Would really appreciate if someone could point me in the right direction about what's deductible for a food content creator LLC. I want to make sure I'm doing everything right from the start!

Food blogging and vlogging expenses are definitely deductible if they're ordinary and necessary for your business! Here's what you can likely deduct: For ingredients: You can absolutely deduct ingredients purchased specifically for recipes you're creating for your blog/vlog. The fact that you eat the food afterward doesn't disqualify the deduction - the primary purpose was business. Just keep good records showing which grocery trips were for content creation. For equipment: Camera gear, lighting, tripods, memory cards, and editing software are all deductible. Kitchen equipment used for your videos (blenders, food processors, specialty pans) can be deducted too, though if they're used personally as well, you may need to calculate the percentage of business use. Other deductibles: Website hosting, domain names, photo/video editing software subscriptions, social media management tools, cooking classes to improve skills, props for food styling, and even a portion of your home utilities if you have a dedicated space for filming. The key is documentation - keep receipts, note which project each expense was for, and maintain a separate business bank account if possible.

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This is super helpful! Quick question - what about when I travel to try restaurants for content? Can I deduct meals and transportation for that? Also wondering about home office deduction since my kitchen is essentially my studio now.

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For travel to restaurants specifically for content creation, yes, those expenses can be deductible. Keep detailed records of which restaurants you visited, what content you created, and when it was published - this helps prove the business purpose. Save all receipts and note the business purpose on them immediately. For your kitchen as a home office/studio, you can potentially claim a portion of your home expenses, but it gets complicated. You need to use that space regularly and exclusively for business. Since most kitchens are also used for personal meal preparation, you might be better off calculating the specific hours used for business and deducting utilities and rent/mortgage for just those hours rather than claiming the entire space.

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I started a cooking blog last year and was super overwhelmed with tax stuff too! I tried a bunch of different apps for tracking expenses but ended up using https://taxr.ai which honestly changed everything for me. What I love is that I can just snap pics of receipts and it automatically categorizes everything as business vs personal. For food bloggers specifically, it's incredible because it understands that ingredients are legitimate business expenses. I was terrified of an audit because I heard food-related businesses get extra scrutiny, but with taxr.ai I feel confident because everything is documented properly. The best part is it helped me identify deductions I totally would have missed, like a portion of my internet bill since I use it to upload videos and manage my site.

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That sounds promising but does it handle the "mixed-use" problem? Like when I buy a fancy stand mixer that I use 70% for blog recipes but also for personal baking? I'm worried about overstepping on deductions.

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I'm always skeptical of these services... How does it actually know which grocery items were for business vs personal use? Like if I buy vanilla extract, how does the app know if it's for my blog recipes or just because I wanted to bake cookies for myself?

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It absolutely handles mixed-use equipment! You can specify the percentage of business use for each item. So for your stand mixer example, you'd enter it as 70% business use, and it will calculate the appropriate deduction. The system also reminds you to reassess these percentages periodically to stay accurate. For grocery items and ingredients, the app doesn't automatically distinguish business vs. personal use - that's still your call to make. But what it does brilliantly is let you flag certain shopping trips or specific items as business expenses, then it maintains that record. So when you buy vanilla extract, you tell the app if it's for content creation or personal use, and it remembers that designation for tax time with proper documentation.

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Ok so I actually tried https://taxr.ai after seeing it mentioned here, and wow - I'm shocked at how much better my record-keeping is now. I was literally keeping receipts in a shoebox before (embarrassing I know). The thing that sold me was how it handles my biggest pain point - separating business from personal expenses when I'm shopping at the same stores for both. I just tag my grocery receipts that are for blog recipes differently than my normal food shopping. It even helped me create a simple system for tracking when I use household items like my food processor for business vs personal cooking. For anyone running a food blog LLC - this seriously makes tax time so much easier. Found so many legit deductions I was missing before!

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As someone who runs a fitness food channel, I had NIGHTMARE experiences trying to get through to the IRS about business meal deductions. Spent literally hours on hold. I finally used https://claimyr.com to get through to an actual IRS agent about my specific situation. You can see how it works here: https://youtu.be/_kiP6q8DX5c I was honestly shocked it worked - got a callback from the IRS in about 35 minutes instead of waiting on hold for 3+ hours. The agent clarified that my recipe testing is 100% deductible since it's directly related to my content creation. They also explained exactly how to document the business purpose of each expense (something I was doing wrong before). Especially with food-related businesses where the lines get blurry between personal and business expenses, getting direct answers from the IRS saved me from potentially costly mistakes.

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Wait this actually works? I thought getting through to the IRS was basically impossible these days. How much does it cost? And did they actually give you useful info about deductions?

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This sounds like a scam. Why would I pay someone to call the IRS when I can just call them myself for free? And aren't those agents just going to read from the same scripts? I doubt they're giving any special information.

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The service does have a fee, but considering I had previously wasted entire afternoons on hold only to have the call dropped, it was absolutely worth it to me. The value isn't just in getting through, but in the time saved - I was able to keep working on content while waiting for the callback. Regarding the quality of information - the huge difference is that you actually get to speak with a real person who can address your specific situation. When I finally got through, I was able to ask detailed questions about my particular business setup rather than trying to interpret general guidelines. The agent walked me through exactly what documentation I needed for mixed-use kitchen equipment and gave me clear guidelines on meal deductions that I hadn't found anywhere online. That personalized guidance was invaluable.

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I have to eat my words about Claimyr. After posting my skeptical comment, I was still struggling with questions about my home kitchen deductions, so I tried https://claimyr.com out of desperation. Not only did I get through to the IRS in under an hour (after trying for WEEKS on my own), but the agent was able to clarify exactly how to handle my kitchen space that's used for both personal cooking and content creation. They gave me specific guidance on the partial business use deduction that none of the online articles explained clearly. What I appreciated most was getting definitive answers about ingredient deductions. The agent confirmed that ingredients purchased specifically for content creation are 100% deductible, even if the food is consumed personally after filming, as long as the primary purpose was business. This alone will save me thousands on my taxes.

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Don't forget about mileage deductions! I do a lot of restaurant reviews and local food spotlights for my blog, and tracking my drives to these locations adds up to a HUGE deduction at the end of the year. I just use a simple app to log my starting and ending odometer readings whenever I'm driving for business purposes. Remember that driving to the grocery store specifically for blog ingredients counts too!

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That's a great point about mileage! I hadn't even thought about tracking that. Do you have a specific app you recommend for logging the mileage? And is there a minimum distance that makes it worth tracking?

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I use MileIQ but there are several good ones out there. The key is finding one that makes it super easy to categorize trips as business or personal with minimal effort. There's no minimum distance that makes tracking "worth it" - every business mile adds up at the standard mileage rate (it changes yearly, but it's usually around 65 cents per mile). I track even short trips to specialty grocery stores for ingredients. Over a year, even those 3-4 mile trips add up to hundreds in deductions. Just make sure you're only logging trips that are primarily for business purposes.

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One thing nobody has mentioned yet is inventory tracking for long-lasting items. I create baking content, and things like specialty flours, extracts, etc. that I buy in bulk and use across multiple videos need to be tracked differently than ingredients used completely in a single video. If you're buying equipment or supplies that will last for multiple projects, you might need to look into depreciation rather than expensing the full amount in year one (especially for items over $2,500).

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Wait is that true even for food ingredients? I thought groceries would always just be regular expenses no matter what. I'm buying vanilla beans in bulk to make extract for future videos - should I be tracking that differently?

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For bulk food ingredients like vanilla beans, you're generally fine treating them as regular business expenses rather than inventory since they're consumable supplies used in your content creation process. The IRS typically allows food bloggers and content creators to expense ingredients when purchased, even if used across multiple projects. The inventory/depreciation rules Amelia mentioned mainly apply to equipment and non-consumable assets. So your vanilla beans for extract-making would just be a regular business expense - keep the receipt and note it's for content creation. The key is that you're using them directly in your business operations (making content) rather than holding them for resale. However, if you're buying truly massive quantities that will last years, it might be worth asking a tax professional about your specific situation. But for most food content creators buying reasonable amounts of bulk ingredients, standard expense treatment is perfectly appropriate.

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This thread has been incredibly helpful! I'm also starting a food blog/YouTube channel and had no idea about some of these deductions. A few questions from reading through everything: 1. For equipment that serves dual purposes (like a high-end knife set I use for both content and personal cooking), is it better to estimate the business percentage or track actual usage hours? 2. I'm planning to attend some food festivals this year to create content - can I deduct entry fees, travel, and accommodation as business expenses if I'm creating videos/posts about them? 3. For subscription services like recipe development apps or food styling courses, are those typically 100% deductible if I'm only using them for business? The tax tracking apps mentioned here sound like game-changers. I've been trying to manage everything in spreadsheets and it's getting overwhelming fast. Thanks everyone for sharing your experiences - this is exactly what I needed to get started on the right foot!

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Great questions! I'm new to this whole food content creation tax thing too, but from what I've learned lurking here: 1. For dual-purpose equipment like knife sets, I think tracking business percentage is more practical than logging hours. Maybe keep a simple log for the first month to establish your typical usage pattern, then apply that percentage going forward? Like if you use those knives 60% for content creation, deduct 60% of the cost. 2. Food festivals for content creation sound like legitimate business expenses to me! Just make sure you actually create and publish content from each event, and keep records of what you produced. The key seems to be proving the business purpose with documentation. 3. Recipe apps and food styling courses that you use exclusively for your channel should be 100% deductible as business education/tools. Just keep those receipts! I'm definitely going to check out some of these tracking apps mentioned above - trying to manage everything manually is already giving me a headache and I haven't even officially launched yet! 😅

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This is such a timely thread for me! I just set up my food content LLC last month and have been drowning in confusion about what I can and can't deduct. One area I'm still unclear on - what about cookbook purchases? I buy a lot of cookbooks both for inspiration and to test/adapt recipes for my content. Some I use heavily for business, others just sit on my shelf. Can I deduct cookbook purchases as research materials, or does that fall into a gray area? Also, for anyone who's been doing this a while - do you find it's better to have completely separate credit cards for business vs personal, or is good record-keeping with one card sufficient? I keep hearing mixed advice on this. The tracking app recommendations here are gold - definitely going to try a few of these out. Thanks for such a helpful discussion everyone!

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Great question about cookbooks! They're generally deductible as research materials and business resources, especially if you're using them to develop content for your blog/channel. Even if you don't use every single cookbook heavily, they're still legitimate business expenses as long as you purchased them with the intent to use them for content inspiration or recipe development. Just keep the receipts and maybe jot down which ones you reference for specific posts/videos. As for credit cards - I cannot stress enough how much easier separate business and personal cards make everything! I started with one card and "good record keeping" but it was a nightmare come tax time. Having dedicated business cards means automatic separation of expenses, cleaner bookkeeping, and if you ever get audited, it shows clear business intent. Plus many business cards offer better expense tracking tools and cashback on business categories. The peace of mind alone is worth it! Welcome to the food content creation world - sounds like you're already thinking about the right things to set yourself up for success! 🍴

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Welcome to the food content creator tax maze! 😅 As someone who's been running a food blog LLC for about 3 years now, I wish I had found a thread like this when I was starting out. A few additional tips that haven't been mentioned yet: **Storage costs**: If you're like me and end up with tons of specialty ingredients, spices, and equipment, a portion of storage costs (whether it's a pantry, dedicated cabinet space, or even a storage unit) can be deductible as business expenses. **Food styling props**: All those plates, napkins, backgrounds, and props you buy specifically for photography/video are 100% deductible. I have a whole collection of "camera-only" dishes that never see actual meals! **Software subscriptions**: Don't forget about video editing software, photo editing apps, scheduling tools for social media, and even music licensing for videos - all deductible business expenses. **Networking meals**: If you meet with other food bloggers, potential sponsors, or industry contacts over meals to discuss business, those can often be partially deductible as business meals (usually 50% of the cost). The biggest game-changer for me was realizing that almost everything I buy "for the blog" is a legitimate business expense as long as I document it properly. Just keep good records and when in doubt, ask a tax professional - it's worth the consultation fee to get it right from the start! Good luck with your LLC setup! The first year of proper bookkeeping is the hardest, but it gets so much easier once you have a system down.

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