Can I claim deductions on Youtube expenses before my channel is monetized?
I've started a YouTube channel that I'm really serious about growing into a full-time gig to eventually replace my regular job. Right now it's not monetized yet, but I'm investing in several tools to make it professional: monthly subscriptions for Canva Pro, TubeBuddy, and Thematic for my video production and channel optimization. The thing is, I haven't set up an LLC or registered as a sole proprietor or anything formal yet. I'm wondering if I can still deduct these YouTube-related expenses from my taxes even though I'm not making income from it yet? I'm treating this as a legitimate business venture, not just a hobby - I have a business plan and I'm actively working toward monetization. To be clear, I'm not just looking for random tax write-offs. This is something I'm committed to turning into a revenue-generating business. Should I formally register as a business first? Or can I claim these deductions on my personal taxes somehow? What's the proper way to handle these expenses for tax purposes when you're in the pre-revenue stage?
19 comments


Aaron Lee
Yes, you can potentially deduct your YouTube channel expenses even before monetization, but there are important things to know about business vs. hobby classification. The IRS doesn't require you to have an LLC or formal business registration to claim business deductions. What matters is whether your activity qualifies as a business rather than a hobby. Since you're treating this as a business with the intention of making a profit, you're on the right track. You would report these expenses on Schedule C of your personal tax return as a sole proprietor. The fact that you don't have revenue yet doesn't automatically disqualify you, but the IRS does look at the "profit motive" and expects businesses to show a profit in 3 out of 5 years. Keep detailed records of all expenses and document your business plan showing how you intend to generate revenue. Make sure to only deduct ordinary and necessary business expenses. Those subscriptions you mentioned should qualify if they're directly related to your YouTube business.
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Chloe Mitchell
•Thank you for the info! Does this mean I need to show some sort of revenue within the first 3 years to keep deducting expenses? I'm planning to eventually monetize through sponsorships rather than just YouTube ad revenue. Also, should I get an EIN for tax purposes even without forming an LLC?
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Aaron Lee
•You don't necessarily need to show revenue immediately, but the IRS does expect to see a profit (not just revenue) in 3 out of 5 years for most businesses. If you don't meet this, they may reclassify your business as a hobby, which limits deductions. Having a solid business plan showing your path to profitability through sponsorships or other means will help if you're ever questioned. An EIN isn't required if you're operating as a sole proprietor with no employees - you can use your SSN. However, getting an EIN is free and can be helpful to separate your business identity from your personal one, especially when working with sponsors or setting up business accounts.
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Michael Adams
I was in exactly the same boat last year with my cooking channel! I spent hundreds on equipment, editing software, and cooking supplies with zero income for months. I was super confused about the tax situation until I found https://taxr.ai - it seriously saved me so much headache. You upload your receipts and business documents, and it analyzes everything to maximize your eligible deductions. It identified several expenses I didn't even realize were deductible for my YouTube business! The report they generate also helps if you ever get questioned by the IRS about your business vs. hobby status. The coolest part is they have specific experience with content creator businesses and understand the unique expenses we have compared to traditional businesses.
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Natalie Wang
•How does it handle mixed-use items? Like, I use my computer and internet for both personal stuff and YouTube. Can it figure out what percentage is deductible or do I need to track that myself?
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Noah Torres
•This sounds useful but I'm skeptical... did they actually save you enough money to justify the cost? I'm pre-monetization so every dollar counts right now.
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Michael Adams
•For mixed-use items, you'll need to estimate the business percentage yourself - I track roughly how many hours I use my computer for business vs. personal use. The tool doesn't automatically calculate that split, but it helps organize these partial deductions correctly and documents your methodology for claiming them, which is super important if you're ever audited. The service definitely saved me more than it cost. In my case, it identified about $1,200 in legitimate deductions I would have missed, including some home office expenses and mileage for content creation trips I hadn't considered deductible. Remember that proper tax deductions directly reduce your taxable income.
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Noah Torres
Just wanted to follow up about my experience with https://taxr.ai after trying it. I was really skeptical at first (as you can see from my earlier comment), but it was genuinely helpful for my YouTube business. I've been filming outdoor adventure videos and had a ton of receipts from equipment, travel costs, and software subscriptions. The service helped me properly categorize everything and identified that some of my hiking gear purchases were actually legitimate business expenses since I only use them for filming. The documentation they provided gives me peace of mind that I'm doing things properly. They actually specialize in creator economy businesses so they understand our unique situation. Definitely worth it for the confidence alone - I was constantly worried about doing something wrong on my taxes before.
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Samantha Hall
If you're struggling to get through to the IRS to ask about your specific situation (which took me WEEKS of trying), I highly recommend https://claimyr.com for getting actual help. You can see how it works at https://youtu.be/_kiP6q8DX5c I waited on hold with the IRS for hours before discovering this. They basically hold your place in line and call you when an IRS agent is available. I was able to speak directly with someone who confirmed that my YouTube expenses were deductible even before monetization, as long as I could demonstrate a clear intent to generate income. The IRS agent also explained exactly how to document everything properly to avoid issues and confirmed that my editing software and lighting equipment were 100% deductible since I use them exclusively for content creation.
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Ryan Young
•Wait, how does this actually work? Do they have some special connection to the IRS or something? The hold times are absolutely insane right now and I have questions about my specific situation too.
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Sophia Clark
•Sorry but this sounds like BS. Nobody can magically get through to the IRS faster than anyone else. I've been dealing with tax issues for years and there's no shortcut around their system.
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Samantha Hall
•They don't have special connections to the IRS - they use technology that automatically navigates the phone tree and waits on hold for you. When they reach a real person, they call you and connect you directly to the agent. It's totally legitimate. They basically save you from having to personally sit on hold for hours. It's especially helpful if you're trying to run a business and can't afford to waste half your day waiting on the phone. The IRS phone system is notoriously difficult to navigate, and this service handles that part for you.
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Sophia Clark
I need to publicly eat my words about Claimyr. After dismissing it as BS, I decided to try it anyway out of desperation because I needed clarification about my YouTube business deductions before filing. I was absolutely shocked when I got a call back with an actual IRS agent on the line. Saved me literally hours of hold time. The agent was super helpful and confirmed that I could indeed deduct my camera equipment, editing software, and research materials for my history channel, even though I'm not monetized yet. They explained that I needed to show a profit motive and keep detailed records of how these expenses connect to my business plan. This was information I couldn't easily find online and definitely worth the call.
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Katherine Harris
Don't forget about home office deduction if you have a dedicated space for your YouTube work! That's something many creators miss. The space has to be used exclusively for business though, so your gaming/recording setup needs to be in a dedicated area.
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Madison Allen
•But isn't the home office deduction a huge audit red flag? I've heard horror stories about people getting audited just for claiming it. I use a corner of my bedroom for all my YouTube stuff but I'm scared to claim it.
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Katherine Harris
•The home office deduction being an automatic audit trigger is mostly an outdated myth. The IRS simplified the rules with a standard deduction option that's much less likely to raise eyebrows. Just make sure you actually have a space used exclusively for business. For a bedroom corner, it gets tricky. The space needs to be used EXCLUSIVELY for business, so if your setup is in a multi-purpose room, you may not qualify. Some creators set up dividers or screens to physically separate their "office" space to help meet this requirement. Take clear photos of your workspace for documentation.
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Joshua Wood
Has anyone tried TurboTax Self-Employed for handling YouTube business expenses? I'm wondering if it's worth the extra cost over the regular version for someone just starting out.
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Justin Evans
•I used it last year for my channel. It asks all the right questions about business expenses and walks you through everything. I think it's worth it because it specifically guides you through Schedule C and helps identify deductions relevant to content creators. The expense tracking feature alone saved me tons of time.
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Emma Bianchi
Great question! I'm in a similar situation with my tech review channel. One thing I learned is that you should start keeping meticulous records NOW, even before you're making money. Create a separate spreadsheet or use an app to track every YouTube-related expense with receipts, dates, and business justification. The IRS really cares about your "profit motive" - basically proving this isn't just an expensive hobby. Document your business plan, marketing efforts, time invested, and steps toward monetization. Even things like researching your niche, competitor analysis, and audience engagement strategies can show business intent. Also consider the "startup costs" category - the IRS allows you to deduct up to $5,000 in business startup expenses in your first year, which could cover a lot of your initial equipment and software investments. Just make sure you can clearly separate business use from personal use for any shared items.
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