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Liam O'Donnell

Content creator tax deductions - can I write off equipment and parts as a YouTuber?

So I'm trying to get started as a tech YouTuber making projects similar to Michael Reeves or Stuff Made Here - basically engineering/building cool gadgets and filming the process. I've already spent about $2,300 on equipment (cameras, lights, microphones) and another $1,800 on various electronic components, tools, and materials for the actual builds. My question is whether I can deduct or write off these expenses on my taxes? I haven't officially set up a business or anything - I'm just posting videos under my own name right now. Do I need to formally establish an LLC or something to take these deductions, or can I claim them on my personal tax return somehow? Also, if I can deduct them, what's the process like? I've never done anything beyond the standard deduction before. I'm hoping to turn this into my full-time job eventually but right now it's just a side hustle with the hope of monetization down the road.

Amara Nwosu

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You can absolutely deduct those expenses! As a content creator, you're essentially operating as a sole proprietor by default - no need to set up an LLC or corporation to take the deductions. You'll report your business income and expenses on Schedule C which is filed with your personal tax return. The key is that you need to be pursuing this activity with the intention of making a profit (which it sounds like you are). Even if you haven't made any money yet, you can still claim these expenses as long as you're actively trying to build a business. Keep detailed records of everything you purchase - save receipts, note what each item is used for, etc. For your equipment like cameras and computers, these are generally considered capital expenses that you'll need to depreciate over time rather than deducting all at once. However, there's something called Section 179 that might let you deduct them fully in the first year. The electronic components and materials for specific builds will likely be direct business expenses that can be fully deducted.

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Thanks for the detailed response! I've been tracking everything in a spreadsheet but didn't know about Schedule C or depreciation. Does this mean I'll need to start paying estimated quarterly taxes? And if I'm only making a small amount from the channel at first, is there a minimum threshold before I need to report it?

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Amara Nwosu

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You'll need to pay quarterly estimated taxes if you expect to owe $1,000 or more in taxes for the year from your business income. Since you're just starting out and likely operating at a loss, that might not be a concern yet. For reporting income, the threshold is very low - technically any income should be reported. If you receive a 1099 form from platforms like YouTube (which they'll send if they pay you $600 or more), the IRS will definitely expect to see that income on your return. But even smaller amounts should technically be reported.

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AstroExplorer

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Just wanted to share my experience using taxr.ai (https://taxr.ai) for my content creation business tax questions. I was in a similar position last year - had a gaming channel, spent a bunch on equipment, and wasn't sure what I could deduct. I was getting different advice from friends and online forums. I uploaded my expense spreadsheet and some receipts to taxr.ai, and it analyzed everything and told me exactly what could be deducted immediately vs. depreciated. It even helped me understand the home office deduction since I film in my spare bedroom. Saved me a ton of research time and gave me confidence that I wasn't missing any deductions!

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Did it help you figure out the mixed-use items? I'm struggling with determining what percentage of my computer and internet I can deduct since I use them for both personal stuff and my baking channel.

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That sounds interesting but I'm suspicious of tax AI tools. How accurate is it really? I've heard horror stories about people getting audited for claiming questionable deductions from automated advice.

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AstroExplorer

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It actually has a specific feature for mixed-use items that helps you calculate appropriate percentages. You just enter how many hours you use the item for business vs. personal, and it calculates a reasonable deduction. It recommended I track my computer usage for a typical week to establish a pattern. Their system is built on actual tax regulations and they cite the specific IRS rules that apply to each deduction. I was skeptical too, but they explain everything in plain language and show you exactly why something qualifies or doesn't. I haven't been audited, but all my deductions were legitimate according to the tax rules they referenced.

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Just wanted to follow up about taxr.ai. I ended up trying it after posting my skeptical comment, and I'm genuinely impressed. I've been doing woodworking videos for about 6 months, and I had a huge pile of receipts and no idea what to do with them. The tool actually flagged several deductions I was missing - like mileage for picking up supplies and a portion of my cell phone bill for business calls. It also warned me about a couple things I thought I could deduct but actually couldn't (like clothes I wear in videos that aren't specialized work clothes). The documentation it provided explaining each deduction would be super helpful if I ever got audited. Wish I'd known about this when I started my channel!

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Dylan Cooper

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Sofia Perez

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Dylan Cooper

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I need to eat my words about Claimyr. After posting that skeptical comment, I decided to try it myself since I've been trying to reach the IRS about my YouTube channel tax situation for weeks. No joke - I got connected to an IRS agent in about 35 minutes. I didn't have to sit by my phone either - they texted me when they had someone on the line. The agent answered my specific questions about when I needed to start filing quarterly estimated taxes for my channel income and clarified exactly what documentation I needed for my home studio deductions. Honestly kind of mind-blowing after the frustration of trying to call myself. Just saved me from taking a day off work to sit on hold.

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I've been a content creator for about 3 years now and here's some practical advice: track EVERYTHING and make sure you understand the difference between direct expenses and capital expenses. Direct expenses like props, materials for your builds, software subscriptions, music licenses, etc. can be deducted in full when you purchase them. Capital expenses like cameras, lighting, computers, etc. typically need to be depreciated over several years (though Section 179 can let you deduct them immediately up to certain limits). Also, don't forget about things like a portion of your internet bill, phone bill if you use it for business, mileage to pick up supplies, home office deduction if you have a dedicated space, etc. Those small deductions add up!

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Ava Johnson

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Do you know if YouTube Premium counts as a business expense? I subscribe to avoid ads when researching similar content, but it's also my personal entertainment.

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For mixed-use subscriptions like YouTube Premium, you can deduct the percentage that corresponds to business use. You'd need to make a reasonable estimate - like if you use it 60% for research and 40% for personal entertainment, you could deduct 60% of the cost. Just make sure you can justify your percentage if asked. I keep a log for a typical month showing how many hours I use services for business vs. personal to support my deduction percentages. For something relatively inexpensive like YouTube Premium, the partial deduction is small but legitimate.

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Miguel Diaz

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Quick question - if I'm buying parts specifically for projects I'm filming, but then I keep the final product (like a robot or whatever), does that affect my ability to deduct the costs? Like am I supposed to count the finished item as inventory or something?

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Amara Nwosu

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That's a great question! The parts used in your projects are still considered legitimate business expenses even if you keep the final product. The key is that your primary business purpose is creating content about the building process, not selling the finished items.

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Great question! I'm also a content creator (cooking channel) and went through this same confusion when I started. You definitely don't need an LLC to deduct business expenses - you can claim them as a sole proprietor on Schedule C. One thing I learned the hard way is to keep really detailed records from day one. Don't just save receipts - note what each purchase was for and how it relates to your content. For example, "Arduino Uno R3 - used in Episode 12: Smart Home Door Lock Project" is much better documentation than just "electronics." Also consider setting up a separate bank account for your YouTube business even if you don't form an LLC. It makes tracking expenses so much easier when tax time comes around, and it shows the IRS you're treating this as a legitimate business rather than a hobby. The business vs hobby distinction can be important for deduction purposes. Your equipment purchases sound totally legitimate for a tech YouTube channel. Just make sure you're documenting how each item is used for business purposes!

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Mason Lopez

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This is super helpful advice about the separate bank account! I'm just getting started with my channel and have been mixing everything in my personal account. How complicated is it to set up a business account as a sole proprietor? Do most banks require a bunch of paperwork, or can you just walk in and open one with your SSN? Also, when you mention documenting purchases with episode numbers - do you do this retroactively when you use the item, or do you try to plan out what each purchase will be used for ahead of time? I tend to buy components in bulk and then use them across multiple projects.

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