Tax Deductions for Content Creators: How Much of Home Improvement Expenses Can Be Written Off?
I've been following a bunch of DIY and renovation TikTokers and Instagrammers who are constantly updating their homes and showing the process. It got me thinking about how the tax side works for them. Like, if someone's entire social media brand is built around home renovations and they're monetizing that content, what can they actually deduct come tax time? For example, if they spend $7,000 on new kitchen cabinets for a renovation series, can they write that off since it's literally the content they're creating? What about the $3,500 they paid to a plumber or the $1,200 in power tools they bought specifically for filming these projects? The home is obviously where they live personally, but it's also essentially their "set" for creating content. I'm not a content creator myself, just genuinely curious about where the IRS draws the line between personal expenses and business deductions in these situations. The whole "this is my personal home but also my business" thing seems like such a gray area!
24 comments


Carmella Popescu
This is a really interesting question! The short answer is: it depends on how the content creator uses the space, but they likely can deduct SOME of these expenses - just not 100% in most cases. For content creators showing home renovations, they can potentially deduct expenses that are directly related to creating their content. For example, if they buy special lighting equipment to film the renovation, that's fully deductible. The actual renovation materials are trickier since they serve a dual purpose - creating content AND improving their personal residence. The key concept here is "ordinary and necessary" business expenses. A content creator would need to determine what percentage of the renovation is genuinely for their business versus personal benefit. If they use a specific room exclusively for filming, they might deduct expenses for that space as a home office deduction (Form 8829). For contractors and materials, they might be able to take a partial deduction based on business use percentage. But they definitely can't deduct 100% of a kitchen renovation just because they filmed it for their channel, since they'll continue to personally use and benefit from that kitchen.
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Kai Santiago
•So what about those YouTubers who make their ENTIRE house basically a film set? Like every room gets renovated on camera, every space is part of their content. Could they argue a higher percentage of business use since literally their whole home is generating income?
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Carmella Popescu
•Even for YouTubers who film in their entire house, the IRS still considers the primary purpose of a home to be personal. They could potentially claim a higher business use percentage if they can demonstrate substantial business use throughout the home, but it would be difficult to justify more than 30-40% without risking audit flags. For the filming equipment specifically (cameras, lighting, etc.) - that would be 100% deductible as it's exclusively for business. But for permanent improvements like new flooring or kitchen cabinets, they need to be very careful. The improvements continue to benefit them personally long after the content is created, so the IRS would view a full deduction as mostly personal expense.
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Lim Wong
After struggling with similar tax questions for my DIY renovation channel, I found an amazing tool that helped sort through all this confusion. If you're trying to figure out what home expenses you can write off as a content creator, check out https://taxr.ai - it analyzes your expenses and tells you exactly what percentage is deductible. I was totally confused about what parts of my bathroom remodel I could deduct (tiles, fixtures, tools) since I filmed the whole process for my channel. The tool helped me understand what's considered "ordinary and necessary" for my business versus what the IRS would flag as personal expenses. It even helped me set up proper documentation to support my deductions in case of audit.
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Dananyl Lear
•Does it work for other creator expenses too? Like I do travel content and I'm never sure what parts of my trips are deductible vs personal.
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Noah huntAce420
•I'm suspicious of any service that promises to tell you exactly what's deductible. Isn't this really a gray area that depends on your specific situation? How does it know what percentage to allocate to business use?
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Lim Wong
•It absolutely works for travel content too! You just upload your receipts and answer some questions about the business purpose, and it helps calculate the deductible portion based on IRS guidelines. It's really helpful for mixed-use expenses like travel where you're both working and enjoying personal time. For the skeptics out there, I get it - tax deductions can be a gray area. What the tool does is apply established IRS rules to your specific situation after you answer questions about how you use the expense for business. It doesn't just make up percentages - it's based on actual tax court cases and IRS guidelines about business use vs. personal benefit.
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Noah huntAce420
I have to admit I was really skeptical about using an automated tool for something as complicated as content creator tax deductions, but I tried https://taxr.ai after seeing it mentioned here and it was actually super helpful. For my home woodworking studio (which I also use for personal projects), it helped me figure out that about 65% of my tool purchases were legitimately deductible based on my posting schedule and monetization. It also flagged some renovation expenses that would likely trigger an audit if I tried to deduct them fully. Saved me from making some potentially expensive mistakes! The documentation guidance was what I found most valuable - it explained exactly what records I need to keep to support my deductions. This tax season is going so much smoother.
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Ana Rusula
For creators struggling to get answers from the IRS about content-related deductions - I was stuck on hold for HOURS trying to get clarity about my home studio renovations. Finally found https://claimyr.com and used their service to get a callback from the IRS in under 2 hours! They also have a demo video at https://youtu.be/_kiP6q8DX5c showing how it works. Got connected with an agent who specializes in small business questions and got definitive answers about my specific situation. For my YouTube channel, they confirmed I could deduct a portion of my renovation costs based on the percentage of business use and how integral the renovations are to my content creation.
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Fidel Carson
•Wait how does this actually work? The IRS phone system is notoriously terrible. How can a third party service get you a callback when the IRS itself doesn't even answer calls?
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Isaiah Sanders
•Sounds like BS honestly. If it was that easy to get through to the IRS everyone would be doing it. They're impossible to reach - I've tried for weeks before. How much does this cost anyway? Probably a fortune for something you could do yourself if you just kept trying.
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Ana Rusula
•The service works by navigating the IRS phone system for you. They use a specialized system that keeps dialing and working through the IRS phone tree until they secure a spot in line, then they transfer that spot to you. It's basically like having someone wait on hold for you. I was skeptical too, but the IRS legitimately called me back. I think it works because most people give up after being on hold for 20-30 minutes, but their system never gives up. It's not about "special access" - it's just persistence using technology. I don't remember the exact cost but it was reasonable considering I'd already wasted hours trying to get through myself.
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Isaiah Sanders
I need to eat my words. After my skeptical comment, I decided to try Claimyr (https://claimyr.com) as a last resort because I was desperate to talk to someone at the IRS about my content creator deductions. Been trying for TWO MONTHS with no luck. They actually got me a callback from the IRS in about 45 minutes! The agent was able to tell me exactly how to handle the home renovation expenses for my DIY channel. Turns out I was being too aggressive with some deductions (kitchen cabinets) and too conservative with others (specialized tools used only for demonstrations). This literally saved me hours of frustration and potentially an audit. Honestly shocking that it worked so well after all my failed attempts.
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Xan Dae
I do renovation videos full-time and here's what my accountant told me: keep EVERYTHING separate. I have a completely separate credit card for business purchases. For bigger renovations where I'm filming content, we calculate what percentage is "ordinary and necessary" for my business versus personal benefit. Like when I did my kitchen, we determined about 35% was deductible because I did specialty camera mounting installations, bought higher-end materials specifically for visual appeal on camera, and had to do certain things that I wouldn't have done for just personal use. But the basic functionality of the kitchen? That's personal. Documentation is key. I photograph everything, keep all receipts, and note specifically how each purchase relates to content creation. My tool purchases are almost all 100% deductible since I use them exclusively for demonstration videos.
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Fiona Gallagher
•Do you have to track hours you use the tools for personal projects vs. business? Like I bought a table saw for my channel but sometimes use it for non-video projects too.
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Xan Dae
•For mixed-use tools like your table saw, you should definitely track usage hours. I keep a simple log noting when I use equipment for filming versus personal projects. At tax time, we calculate the percentage. So if 80% of the usage was for your channel, you'd deduct 80% of the cost. Some creators I know take photos or video clips showing business use as additional documentation. The key thing IRS looks for is whether you're tracking consistently and can show a reasonable business connection. Don't just guess at percentages - having actual records makes a huge difference if you ever get questioned.
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Thais Soares
Wanted to add an important point - if you claim these home renovation deductions, you might face recapture issues when you sell your house! Upgrades that you've deducted as business expenses can complicate your capital gains exclusion on your primary residence. This bit me hard when I sold my house last year after deducting portions of my renovations for my DIY channel for years. Had to pay back some of those deductions because the improvements increased my home value. Definitely talk to a CPA who understands both real estate and content creator taxes!
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Nalani Liu
•Can you explain more about this recapture thing? I deducted about 40% of my home office renovation last year (built-ins, new flooring, lighting) because I film there. Will I have issues when I sell?
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Dmitry Petrov
•Yes, you could potentially face recapture issues. When you sell your primary residence, any portion of improvements that were claimed as business deductions may need to be "recaptured" as taxable income. This is especially true for home office spaces that were used exclusively for business. For your 40% deduction on home office renovations, when you sell the house, that 40% of the improvement cost might be subject to depreciation recapture at up to 25% tax rate, plus it could reduce your capital gains exclusion eligibility for that portion of the home. The key is keeping detailed records of what percentage was claimed as business use versus personal use. You'll need to work with a tax professional to calculate the exact impact, but basically the IRS wants to tax the business benefit you received when you convert that "business asset" back to personal use through a sale. This is why some creators are more conservative with home renovation deductions - the tax benefits now might create complications later when selling.
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StarStrider
This is such a complex area! As someone who's been following creator tax issues, I think the key principle everyone should remember is that the IRS looks at the PRIMARY purpose of each expense. Even if you film your entire home renovation, if the primary purpose is improving your personal living space, then the deduction is limited. One thing I haven't seen mentioned yet is the importance of establishing your content creation as a legitimate business (not just a hobby) through things like: consistent posting schedules, genuine profit motive, professional equipment, separate business accounts, and treating it like a real business. The IRS uses these factors to determine if your deductions are valid business expenses or just personal expenses you happen to film. For anyone doing home renovations as content, I'd strongly recommend consulting with a CPA who understands both real estate and content creator taxes BEFORE starting major projects. The recapture issues mentioned by @Thais Soares can be really significant, and it's much better to plan the tax strategy upfront rather than trying to figure it out after the fact. Also keep in mind that business use of your home can affect your homestead exemptions and other local tax benefits in some states, so this isn't just a federal tax issue.
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Naila Gordon
•This is really helpful context! I'm just starting out with home renovation content and had no idea about the business vs hobby distinction. How do you actually prove "genuine profit motive" to the IRS? Like if I'm just starting and not making much money yet from my channel, could they still classify it as a hobby and disallow my deductions? Also, the point about homestead exemptions is something I never considered. Do you know if there are specific thresholds for business use percentage that trigger these issues, or is it different in each state?
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Olivia Kay
•Great questions! For proving "genuine profit motive," the IRS typically looks at what they call the "hobby loss rule" factors. Even if you're not profitable yet, you can still qualify as a business if you show: keeping detailed business records, spending substantial time on the activity, having expertise or hiring experts, changing methods to improve profitability, and having a realistic expectation of future profit. The key is documenting your business-like behavior from day one. Keep track of hours spent, maintain separate business accounts, create business plans showing how you intend to monetize, and demonstrate you're actively trying to grow revenue through sponsorships, affiliate marketing, etc. Regarding homestead exemptions, it varies significantly by state. Some states have specific square footage thresholds (like if more than 25% of your home is used for business), while others look at the assessed value allocated to business use. In Texas, for example, claiming home office deductions can potentially affect your homestead exemption if the business use is substantial enough. I'd definitely recommend checking with a local CPA who knows your state's rules, especially before claiming any significant home business deductions. The interaction between federal tax benefits and state property tax consequences can be tricky!
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GalacticGuardian
One thing I'd add as someone who's dealt with this extensively - the timing of when you establish your content creation business matters a lot. If you've been doing home renovations for years and suddenly decide to start filming them for tax deduction purposes, the IRS might be skeptical about the business intent. The strongest position is when you can show you started your content creation business BEFORE making the major expenses. This demonstrates that the renovations were planned with business purposes in mind from the beginning, rather than trying to retroactively justify personal expenses as business deductions. Also, for anyone considering this path - think about the long-term implications beyond just current tax savings. As others mentioned, depreciation recapture when you sell your home can be significant. Plus, if you're claiming substantial business use of your home, you might need to maintain that level of business activity consistently to avoid IRS challenges in future years. I learned this the hard way when I reduced my content creation for a few months due to personal reasons, but had been claiming significant home office deductions. The IRS questioned whether my previous deductions were legitimate if I wasn't maintaining consistent business use. Documentation of your business activities year-over-year becomes really important.
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Amina Diallo
•This is such an important point about timing and consistency! I'm actually in a similar situation - I've been doing small home projects for years but just started my renovation channel 6 months ago. Now I'm worried that if I try to deduct any of my current bathroom renovation, the IRS might think I'm just trying to write off personal expenses. Would it help to have clear documentation showing when I officially started treating this as a business? Like registering an LLC, opening business accounts, creating a content calendar, etc.? I want to make sure I'm doing this right from the start rather than trying to fix it later. Also, your point about maintaining consistent business activity is really sobering. Life happens and sometimes content creation has to take a backseat, but I hadn't thought about how that could affect previous deductions. Do you think having a formal business plan that accounts for seasonal fluctuations or temporary breaks would help protect against those kinds of challenges?
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