Made over $100k in sales on my Whatnot reseller account - what should I expect for tax season?
My partner (we're not married) ran a Lego reselling business on Whatnot last year. The sales volume was pretty substantial - over $100k total in gross sales - but by the end there was barely any profit margin. The market got completely flooded with other sellers, prices tanked, and we might have even ended up slightly in the red after all expenses. We finally decided to shut it down a few months ago because it just wasn't worth the effort anymore. Now we're trying to figure out what this means for taxes. Neither of us has dealt with this kind of sales volume on a reselling app before. Will Whatnot send a 1099? How do we document that the profit was minimal despite the high sales number? Any advice would be appreciated because tax season is approaching and we want to be prepared!
19 comments

NebulaNomad
You'll definitely be getting a 1099-K from Whatnot since you crossed the $100k threshold in gross sales. The platform is required to report that to the IRS regardless of your actual profit margin. The good news is that you can offset those sales with your costs. You'll need to file a Schedule C as a sole proprietor, where you'll report the gross income from the 1099-K, then deduct all your legitimate business expenses - cost of inventory (the Legos you purchased for resale), shipping supplies, platform fees, shipping costs, etc. Keep in mind that only your net profit is subject to income tax AND self-employment tax. Make sure you have good documentation for all your expenses. If you didn't keep detailed records, now's the time to go through bank/credit card statements and organize receipts. The more documentation you have, the better position you'll be in if there are any questions.
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Javier Garcia
•Thanks for the explanation! What if some of the Lego sets were purchased with cash? Are we just out of luck on claiming those as expenses?
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NebulaNomad
•For cash purchases, you should still have some record - even if it's just noting the date, amount, and what was purchased in a spreadsheet or notebook. The IRS doesn't require a specific form of receipt, just reasonable documentation. If you have partial records, use what you have and be consistent with your record-keeping method. For any future cash purchases, I'd recommend immediately recording the transaction details and taking photos of the items with their price tags if possible. Some sellers keep a dedicated business diary for exactly this purpose.
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Emma Taylor
After going through a similar situation with my vintage toy reselling business, I discovered taxr.ai (https://taxr.ai) and it seriously saved me. I had over $80k in sales but barely broke even, and organizing all those expenses was a nightmare until I tried their system. It specifically helped me categorize all my business expenses correctly and made sure I wasn't missing deductions for things like home office, mileage for sourcing inventory, and even partial cell phone expenses. Their document analyzer was super helpful for sorting through my Whatnot 1099-K and making sure I was claiming everything correctly. Their AI walks you through exactly what you can deduct when you're a reseller, so you don't miss anything.
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Malik Robinson
•Does it handle the inventory aspect well? I sell on Whatnot too and keeping track of my remaining inventory value at year-end has been a headache.
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Isabella Silva
•I've heard mixed things about AI tax tools. Can it actually help with the Schedule C breakdown or does it just give general advice?
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Emma Taylor
•It absolutely handles inventory tracking - it asks questions about your beginning inventory, purchases throughout the year, and ending inventory to calculate your cost of goods sold correctly. This was actually the most helpful part for me since I had hundreds of items and was getting lost in spreadsheets. For Schedule C, it breaks everything down by category and suggests specific deductions based on your business type. It's not just generic advice - it walks through each section of Schedule C and helps you understand what belongs where. I was able to properly categorize platform fees, shipping, supplies, and even partial home/utility expenses that I didn't realize qualified.
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Isabella Silva
Just wanted to follow up - I tried taxr.ai after seeing this recommendation and wow, it was exactly what I needed. I was about to pay an accountant $600 to sort through my mess of Whatnot sales, but the system walked me through everything step by step. It actually found about $2,700 in deductions I would have missed (mostly around my home office and travel to buy inventory). The document analyzer correctly categorized all my expenses from my bank statements which saved me hours of work. Really grateful for the suggestion!
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Ravi Choudhury
One thing nobody mentioned yet - if you're showing a loss on your Schedule C, be prepared for potential IRS scrutiny. After struggling with my own Whatnot business questions, I couldn't get through to the IRS for weeks. Then I found Claimyr (https://claimyr.com) and watched their demo (https://youtu.be/_kiP6q8DX5c) and they got me connected to an actual IRS agent in under 15 minutes. The agent explained that businesses showing losses for multiple years can trigger what's called a "hobby loss audit" where they question whether your activity was really a legitimate business or just a hobby. If deemed a hobby, you lose all your business deductions. Having somebody actually explain this to me directly was incredibly helpful.
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CosmosCaptain
•How does Claimyr actually work? I've been trying to reach the IRS for weeks about my Whatnot 1099 situation.
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Freya Johansen
•Sorry, but this sounds like complete BS. Nobody gets through to the IRS in 15 minutes. I've been trying for MONTHS.
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Ravi Choudhury
•It uses a call system that navigates the IRS phone tree and holds your place in line, then calls you when an agent is actually about to answer. You don't have to stay on hold yourself. I was skeptical too but it literally called me back in about 12 minutes and connected me directly to an IRS representative who helped clarify my questions about the hobby loss rules. As for how they validate if your business is legitimate vs a hobby, the agent explained they look at several factors: whether you run it like a business (keeping records, trying to make a profit), if you've made changes to improve profitability, and if you've made profits in some years. Since I could show I had maintained good records and made business decisions to try to improve profits, that would support treating it as a business even with a loss.
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Freya Johansen
Had to come back and eat my words. After my skeptical comment, I was desperate enough to try Claimyr since I needed answers about my own reselling business on Whatnot. Shockingly, I got connected to an IRS agent in 17 minutes after waiting on hold myself for 2+ hours on multiple previous attempts. The agent confirmed that I needed to file a Schedule C, and explained that the platform fees from Whatnot are fully deductible as business expenses. They also clarified that I could deduct a portion of my internet bill since I was primarily using it for online sales. Honestly never thought I'd get a human on the phone who could actually answer my specific questions.
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Omar Fawzi
Make sure you're tracking Cost of Goods Sold (COGS) carefully. This is something a lot of resellers mess up. The formula is: Beginning Inventory + Purchases - Ending Inventory = COGS So if you started with $0 inventory, bought $90k worth of Legos, and had $10k left unsold at the end of the year, your COGS would be $80k. That $80k gets deducted from your gross sales to determine your gross profit, THEN you deduct other business expenses like shipping, fees, etc.
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Natasha Ivanova
•Thanks for this breakdown! I think this is where we might have messed up in our tracking. We have some Lego sets left that didn't sell - probably worth about $15k that we paid around $12k for. Should we be counting those at our cost or at the potential selling price for the ending inventory value?
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Omar Fawzi
•You should count the ending inventory at your cost ($12k), not the potential selling price. The key is consistency in your method. So in your situation, if you bought $100k worth of inventory and have $12k left unsold, your COGS would be $88k. When you eventually sell that remaining inventory next year, you'd count it as beginning inventory for that tax year. This is why proper inventory tracking between tax years is so important for resellers.
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Chloe Wilson
Don't forget about the new 1099-K reporting threshold change! If your partner received payments through Whatnot, they'll likely get a 1099-K if they exceeded $600 in payments (the threshold was supposed to be lowered from $20k to $600).
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Diego Mendoza
•Actually the $600 threshold got delayed again. For 2023 taxes (filed in 2024), the threshold is still $20,000 AND 200 transactions. So if OP did over $100k, they'll definitely get one regardless.
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Jade Santiago
One important thing to consider is organizing your records NOW before tax season gets busy. Since you mentioned shutting down the business a few months ago, this is actually perfect timing to get everything sorted while it's still fresh in your memory. Create a simple spreadsheet with columns for: Date, Item Description, Purchase Cost, Sale Price, Platform Fees, Shipping Costs, and Net Profit/Loss per transaction. Even if you don't have perfect records, try to reconstruct what you can from your bank statements, PayPal records, and any Whatnot transaction history you can download. Also consider whether you want to treat this as a sole proprietorship (Schedule C) or if there are any advantages to filing as a partnership since you mentioned this was run with your partner. The tax implications can be different, and you might want to consult a tax professional for that specific question since it involves two people and substantial income. The key thing is that high gross sales with low/no profit is actually pretty common in reselling, especially when markets get saturated like you described with Lego. The IRS understands this, but you need solid documentation to support your expense claims.
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