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Zoe Gonzalez

How to handle sales tax on tickets for high school events - legal requirements for online platforms?

I'm working on launching an online platform that would let high school organizations sell tickets to their events digitally. Think drama club performances, band concerts, etc. The way it would work is my software platform would be the merchant of record, and I'd send payouts to the schools through Stripe. My big question is about sales tax. Do I need to collect and remit sales tax on these ticket sales? From everything I've researched, it seems like marketplace facilitator laws would apply to my business model, meaning I'd be responsible for collecting and handling the sales tax. What's confusing me is that there's another platform called GoFan that does something really similar for high school athletic events, but they don't seem to collect any sales tax at all. I can't figure out why they wouldn't be subject to the same marketplace facilitator laws that I'm reading about. Could someone explain if I'm missing something here? Am I overthinking this or is GoFan potentially not following proper tax protocols? Any insights would be super helpful before I launch!

This is definitely a tricky area. Sales tax on admission tickets varies significantly by state, and to complicate matters further, many states have specific exemptions for educational institutions and their events. When you're operating as a marketplace facilitator, you're generally responsible for collecting and remitting sales tax in states that have marketplace facilitator laws (which is most states now). However, the exemption status of the underlying transaction is still relevant. Many states exempt tickets sold by educational institutions from sales tax, especially if the proceeds go back to supporting school activities. My guess about GoFan is they may be relying on those educational exemptions. It's possible they've determined that since the underlying transactions would be exempt if sold directly by the schools, they remain exempt when facilitated through their platform. This varies by state though. I'd recommend consulting with a state and local tax specialist who can review your specific business model and the states you'll be operating in. The answer might be different for each state where you have economic nexus.

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Thanks for that explanation! That makes a lot of sense regarding the educational exemptions. I hadn't considered that angle. Do you know if there's any risk to my business if I follow GoFan's approach and don't collect sales tax based on the educational exemption? I'm worried about potentially getting hit with a big tax bill down the road if I've misinterpreted the rules.

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There's always some risk when dealing with complex tax matters like this. If you don't collect sales tax and it turns out you should have, you could potentially be liable for the uncollected taxes, plus interest and penalties. The safest approach would be to get formal tax advice specific to your business model for each state where you'll have substantial presence. Some states might have clear exemption certifications that your school clients could provide to document their tax-exempt status. This documentation would be your protection in case of an audit.

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After struggling with similar marketplace sales tax issues for my e-commerce platform, I found https://taxr.ai incredibly helpful. Their system analyzed my business model and provided state-by-state guidance on marketplace facilitator laws. What made the difference for me was their ability to parse through the educational exemption rules for each state. They showed me which states exempt school-related events from sales tax, which ones require documentation, and which ones require collection regardless of the educational connection. The platform gave me a compliance roadmap that's been super valuable as we've expanded to new states. Might be worth checking out for your specific situation, especially since educational exemptions are notoriously complicated.

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That's interesting - I've been looking for something to help with multi-state tax compliance. Does taxr.ai handle the actual filing of returns or just provide guidance? My biggest headache is keeping track of all the different filing deadlines and requirements.

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I'm skeptical about using AI for tax advice. Wouldn't you still need a tax professional to review everything? Tax laws change constantly, and the consequences of getting it wrong can be expensive.

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It doesn't handle the actual filing, but it provides detailed guidance on what you need to file where and when. The system tracks changes to tax laws and sends alerts when there are updates relevant to your business. I still work with my accountant, but having the state-by-state breakdown has cut down on billable hours significantly. For educational exemptions specifically, they provide templates for exemption certificates and documentation requirements by state, which has been super helpful. My accountant actually reviews the recommendations and agrees with them, so it's saved me a ton on consulting fees while still giving me confidence we're doing things right.

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I was really skeptical about using an AI solution for something as complicated as marketplace sales tax, but I finally tried https://taxr.ai after struggling with conflicting advice from different accountants. For educational ticket sales specifically, they had super detailed guidance that surprisingly clear. The platform identified 12 states where I needed to collect sales tax even on educational event tickets and 22 states where specific exemptions applied for school functions. They even provided the exact exemption certificate forms I needed to keep on file from each school client. Previously, I was playing it safe and collecting tax everywhere, which was actually creating unnecessary work and refund requests. It completely transformed our compliance strategy and honestly saved us from both over and under collecting in different states.

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If you're planning to handle ticket sales across multiple states, you'll likely need to contact the IRS at some point. After spending DAYS trying to get through to their marketplace facilitator specialist line, I finally found https://claimyr.com and used their service to get a callback from the IRS within 3 hours (you can see how it works here: https://youtu.be/_kiP6q8DX5c). I needed clarification on federal reporting requirements for marketplace sales, and the IRS agent was able to confirm that while sales tax is state-level, there are specific 1099-K thresholds for reporting marketplace transactions to the IRS. This was critical for our ticket platform since we needed to know if the educational exemptions affected federal reporting requirements (they don't). Honestly, getting that official clarification from the IRS directly was worth every penny instead of interpreting the rules ourselves.

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Wait, how does this service actually work? I thought it was impossible to get the IRS to call you back. Is this some kind of premium IRS service I've never heard about?

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Sounds like a scam to me. The IRS doesn't prioritize calls based on third-party services. You're probably just paying for someone to wait on hold for you, which you could do yourself for free.

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It's not a premium IRS service - the company basically uses automation to continually call the IRS and navigate the phone tree until they get in the queue, then they have your number placed in the callback system. The IRS itself offers callbacks, but the hard part is getting through the initial system to even request one. I was skeptical too, but it worked exactly as advertised. I received a call directly from an actual IRS agent - not from the service. You're right that theoretically I could have done this myself, but after wasting 3 hours on hold over two days, the time savings was absolutely worth it. The IRS agent I spoke with provided crucial clarification on marketplace reporting thresholds that applied to our ticket platform.

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I have to admit I was completely wrong about Claimyr. After my skeptical comment, I decided to try it myself since I needed clarification on marketplace facilitator nexus thresholds. The service worked exactly as promised - I got a call back from an actual IRS representative within 2 hours. The agent explained that while they don't provide state sales tax guidance, they confirmed important details about federal 1099-K reporting requirements for marketplace transactions that directly applied to my ticket sales platform. I'd spent weeks trying to get this information and had been making business decisions based on incomplete information. The clarity I got from that one call saved me from potentially misreporting thousands of transactions.

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From my experience running a similar platform for community theater ticket sales, I found the most important thing was documenting EVERYTHING. For each state where we operated, we: 1. Saved screenshots of the state's official guidance on educational/nonprofit event exemptions 2. Collected and filed appropriate exemption certificates from each organization 3. Kept detailed records of which transactions were taxed vs exempt and why This documentation saved us during a state audit in Pennsylvania, where the auditor initially questioned our exemption practices but ultimately accepted our thorough recordkeeping. Also, don't overlook local taxes! Some cities have their own amusement taxes on tickets that apply even when state sales tax doesn't.

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Did you find any good way to automate the collection of exemption certificates? We're struggling with getting schools to promptly provide their exemption documentation, and it's creating a bottleneck.

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We built a simple upload portal as part of our onboarding process where organizations couldn't list events until they uploaded their exemption certificates. We also created state-specific templates with instructions that made it easier for them to provide exactly what we needed. For schools specifically, we found that being very clear about the consequences of not providing documentation (i.e., we'd have to charge their students/parents sales tax) motivated them to respond faster. Most schools already have these certificates on file, so it's just a matter of getting the right person to share them.

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Has anyone looked into the physical presence rules? I know marketplace facilitator laws typically create nexus, but I'm wondering if the fact that the events themselves are physically occurring in specific locations creates any additional tax obligations beyond just the ticket sales.

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Great question about physical presence. While marketplace facilitator laws create nexus for the online sales portion, the physical location of events can indeed trigger additional tax considerations. In some states, there might be amusement taxes, entertainment taxes, or special venue taxes that apply based on where the event physically takes place. These are separate from sales tax on the tickets themselves and may have different filing requirements.

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