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Worth noting here that while these expenses are deductible, you should be careful about how you categorize them on your tax forms. I entered mine under "Advertising" on Schedule C (line 8) rather than as "Other expenses" since that's what they essentially are - a modern form of advertising.
Do you need to keep special documentation beyond the invoices from the production company? My accountant mentioned something about needing to document the "business purpose" but wasn't clear what that meant exactly.
Beyond the invoices, I'd recommend keeping a simple log that documents the business purpose of each video. Nothing complicated - just a spreadsheet with video titles, publication dates, and a brief note about how each relates to your business (like "demonstrates expertise in X service" or "explains process relevant to potential clients"). This extra documentation isn't strictly required, but it's extremely helpful if you ever get audited. I learned this the hard way when I had to justify some marketing expenses during a review. Having a clear business purpose documented for each expense makes the process much smoother.
Just to add another perspective - I've been deducting YouTube production costs for 3 years now ($3500-5000 per video) and never had an issue. My videos are educational about financial planning but obviously help me get clients. My tax software (TurboTax) specifically mentioned that content marketing is a legitimate advertising expense when I was entering the deductions.
Which category in TurboTax did you use for this? I'm trying to enter similar expenses and getting confused about where they belong.
Don't forget to check your Form 3921 that you received when you exercised those ISOs. It should show the FMV and your exercise price, which you'll need for calculating your gain. Your employer should have provided this to you after the ISO exercise. Also, depending on your income level, remember that long-term capital gains are taxed at either 0%, 15%, or 20% federally. Plus you might have the additional 3.8% Net Investment Income Tax if your income is above certain thresholds.
Thanks for mentioning Form 3921! I do have that form and have been keeping it with my tax documents. One question though - when reporting the sale, do I need to reference this form or attach anything special to my return? Or do I just use it to determine my cost basis when filling out Schedule D?
You don't need to attach Form 3921 to your return or reference it specifically. It's primarily for your records to help you accurately report the transaction. You'll use the information from it to determine your cost basis when filling out Schedule D. When you sell, your brokerage will report the sale on Form 1099-B, but often they don't have your correct cost basis for ISO shares, so you may need to make an adjustment. That's where your Form 3921 comes in handy - it has the correct information for your cost basis (what you paid when exercising).
Anyone here use TurboTax for reporting ISO sales? I'm wondering if it handles all this correctly or if I need something more advanced.
I used TurboTax Premier last year for my ISO sales and it worked fine. There's a specific section for stock options and it walks you through the process. Just make sure you have all your documentation ready (exercise price, date of exercise, sale price, etc). The key is entering the correct cost basis.
I worked for a CPA for 10 years and we always told clients to keep tax documents for 7 years minimum. But there are some documents you should NEVER throw away: - Records related to home purchase and significant improvements - Records of stock/investment purchases (until 7 years after you sell them) - Retirement account contributions (especially non-deductible IRA contributions) - Business asset purchases (until 7 years after you dispose of the asset) - Any year with an audit, settlement, or special tax situation (like your OIC) Don't just think about the IRS - sometimes you need old tax info for other situations like mortgage applications, social security verification, or settling estates.
This is super helpful! I do have some stock purchases from around 2007-2008 that I'm still holding. Sounds like I should definitely keep those returns. Do you recommend physical copies, digital, or both?
For stock purchases you're still holding, definitely keep those records until at least 7 years after you sell. The basis information is crucial for calculating your eventual capital gains/losses. I strongly recommend both physical and digital copies for your most important documents (like the OIC, home purchase, and investment records). For the rest, properly encrypted digital copies are usually sufficient. Just make sure you have multiple backups - I've seen too many clients lose everything in a hard drive crash. Cloud storage plus an external hard drive gives you good redundancy.
Has anyone else noticed that the IRS sometimes can't even find THEIR OWN COPIES of your old returns? I needed a transcript from 2013 last year and they told me their system only went back 7 years! Had to go through this whole process with Form 4506 to request an actual photocopy which took 3 months to get. Might be worth keeping your own copies longer than you think...
Yes! This happened to me too! Needed info from my 2012 return and the IRS said they couldn't provide a transcript. The IRS representative told me they "might" have the actual return available but I'd need to pay $43 for a copy and wait 6-8 weeks. Definitely keep your own records.
Have you considered asking the S Corp's accountant for QuickBooks access? Even if it's read-only access for previous years, you can often piece together the basis from there. Look at the equity accounts, distributions, and any shareholder loan accounts. Also, most S Corps have annual financials prepared even if they're not audited. Those often have footnotes about shareholder transactions that can help you reconstruct basis.
That's a really interesting approach I hadn't thought of. Do you typically find that the equity accounts in QuickBooks accurately reflect true tax basis? I've seen some companies where the books don't properly track things like Section 179 adjustments or other tax-specific items.
You're right that QuickBooks equity accounts won't perfectly match tax basis. They're just a starting point. The biggest discrepancies usually come from 179 deductions, depreciation differences, and non-deductible expenses. Look for a reconciliation schedule in the prior preparer's workpapers that bridges book to tax. If that doesn't exist, you can build one by comparing Schedule M-1 adjustments across years. The equity accounts give you the structure, then you layer on the tax adjustments. It's still work, but often less than starting from scratch with just K-1s.
Anyone used the IRS basis webinar materials? They have a surprisingly good worksheet for reconstructing S corp basis. Google "IRS S Corporation Stock and Debt Basis" and you'll find their training PDF. It walks through all the ordering rules and has a step-by-step calculation template.
I've used these materials and they're excellent. The basis worksheet is particularly helpful for new preparers. Just note that they don't fully address some of the more complex situations like multiple classes of stock or special allocations.
PrinceJoe
Have you looked at whether you're hitting the Social Security tax cap? For 2025, the Social Security wage base limit is $168,600. If your combined incomes are higher than the cap, you might be overwithholding on Social Security at one job. It doesn't look like either of you individually is over the cap based on the numbers you shared, but something to consider for future planning. Also, consider adjusting your tax withholdings for the baby's arrival. You'll be eligible for the Child Tax Credit which could be worth up to $2,000, depending on your income. This could help offset some of your tax burden next year.
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Anita George
ā¢That's good to know about the Social Security cap, though like you said we're both under it individually. I didn't realize the Child Tax Credit could be that significant! Would we need to adjust our W-4s again after the baby is born to account for the credit, or does that automatically reduce what we owe at tax time?
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PrinceJoe
ā¢You'd need to update your W-4s again after the baby is born to account for the Child Tax Credit. It doesn't happen automatically during the year - it would only reduce what you owe when you file your taxes otherwise. On your W-4, you would indicate the dependent in Step 3, which would then reduce your withholding throughout the remainder of the year. When you update your W-4s, you'll probably want to do it soon after the baby is born to maximize the withholding adjustment for the rest of the year. Just be aware that the Child Tax Credit begins to phase out at higher income levels (starts phasing out at $400,000 for married filing jointly), but based on your income you should still qualify for at least a partial credit.
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Brooklyn Knight
I'd strongly recommend switching to scheduled quarterly estimated tax payments rather than trying to get withholding perfect. My spouse and I have similar incomes to yours, and we always owed at tax time until we started doing this. We calculate approx 25% of our projected annual tax and make quarterly payments directly to the IRS (due April 15, June 15, Sept 15, and Jan 15). It's way easier than constantly adjusting W-4s, especially with a baby on the way which will change your tax situation again.
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Owen Devar
ā¢I second this approach. With our W-2 income plus investment income, quarterly estimated payments have been a lifesaver. The peace of mind knowing we won't have a surprise tax bill is worth the extra effort. Just make sure you're paying at least 100% of last year's tax liability (or 110% if your AGI was over $150,000) to avoid underpayment penalties.
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