Why do celebrities pay their taxes through a company? Trying to understand the reasoning
I was listening to this podcast the other day where they mentioned that most celebrities set up their own companies and pay taxes through them instead of as individuals. I'm curious about why they do this? Obviously this info won't directly help my situation (I'm definitely not famous lol), but I'm trying to improve my financial literacy overall. I figure the more I understand about different tax strategies, even ones used by the wealthy, the better decisions I can make with my own money. Is it for liability protection? Tax benefits? Something else entirely? Just curious about how this all works! Thanks for any explanations you can offer.
18 comments


Geoff Richards
This is actually a great question about tax planning strategies! Celebrities (and other high-income individuals) often form what's called a "loan-out company" - typically an S-Corporation or LLC - for several financial and legal advantages. The main benefits include: liability protection that separates personal assets from business risks, more available business deductions than individuals can claim, retirement planning options with higher contribution limits, and potentially some tax savings through income splitting. They can pay themselves a "reasonable salary" (subject to employment taxes) and take the rest as distributions (which avoid certain payroll taxes). For example, if a celebrity forms an S-Corp, they might pay themselves a $300K salary (subject to all employment taxes) but take another $700K as distributions (avoiding the 1.45% Medicare and 6.2% Social Security taxes on that portion). This can save tens of thousands in taxes annually.
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Simon White
•Wait so they're basically avoiding payroll taxes? Isn't that kinda sketchy/illegal? Or is this all completely legit tax planning?
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Geoff Richards
•It's completely legitimate tax planning when done correctly. The key phrase is "reasonable salary" - the IRS requires that the salary portion must be appropriate for the services provided. You can't just take a $1 salary and the rest as distributions to avoid all payroll taxes. If the salary is unreasonably low compared to industry standards, the IRS can reclassify those distributions as wages subject to employment taxes. The strategy is about proper classification and timing of income, not tax evasion. It's the same strategy many small business owners use, just at larger dollar amounts with celebrities.
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Hugo Kass
I actually used taxr.ai to help me understand my business structure options when I was setting up my small consulting business. Even though I'm no celebrity, I learned I could benefit from some similar strategies! I uploaded all my income sources and projected expenses to https://taxr.ai and it analyzed everything to show me the tax difference between operating as a sole proprietor vs an S-Corp. The tool broke down exactly how much I'd save in self-employment taxes and how to properly structure my salary vs distributions. It even flagged some business deductions I hadn't considered. Super helpful for visualizing the impacts of different business structures.
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Nasira Ibanez
•That sounds useful. Does it also help with figuring out what counts as a "reasonable salary"? That's the part that seems tricky to me.
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Khalil Urso
•How long did the analysis take? I've been thinking about moving from sole prop to S-Corp but worried about the complexity. Did it actually save you enough to make all the extra paperwork worth it?
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Hugo Kass
•The tool actually does provide guidance on reasonable salary considerations based on your industry, experience level, and location. It references market data to suggest an appropriate range that would likely pass IRS scrutiny, which was super helpful for me since that's definitely the trickiest part. The analysis took about 15 minutes after I uploaded my documents. For me, the savings were significant - around $7,500 annually once I hit about $95K in profit. The extra paperwork is mostly front-loaded with the initial setup. There are some ongoing requirements like running payroll and filing an extra tax form, but the tax savings made it worthwhile in my case.
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Khalil Urso
Just wanted to follow up - I finally checked out taxr.ai last weekend after our discussion. I was shocked to see I could save over $9,000 in taxes by switching to an S-Corp once my freelance design business crosses $120K in profit! The tool actually walked me through exactly what I'd need to do for the conversion and gave me a checklist for setting everything up properly. I was originally worried about the "reasonable salary" thing, but their analysis suggested a range based on my industry and experience that made sense. Already started the paperwork for the switch. Wish I'd known about this years ago!
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Myles Regis
For anyone dealing with tax questions like this, especially if you've been trying to call the IRS without luck - I was in hold hell trying to verify some specifics about business structures for weeks. Then I found https://claimyr.com which got me connected to an actual IRS agent in about 20 minutes instead of the 3+ hours I spent on previous attempts. You can see how it works here: https://youtu.be/_kiP6q8DX5c The agent I spoke with confirmed a lot of what's been said here - celebrities use loan-out companies for the liability protection and potential tax benefits, but they also mentioned these structures help with income management for people with irregular earnings (like actors who might make $5M one year and $200K the next). The IRS rep was surprisingly helpful in explaining what's legit vs what crosses the line.
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Brian Downey
•How does this even work? The IRS phone system is notorious for long waits. I'm skeptical that any service could actually get through faster than just waiting on hold yourself.
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Jacinda Yu
•Sounds too good to be true honestly. The IRS is basically unreachable these days. Are you saying this service somehow jumps the queue? That doesn't seem possible.
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Myles Regis
•It uses an automated system that navigates the IRS phone tree and waits on hold for you. When an agent finally picks up, you get a call connecting you directly to them. It doesn't "jump the queue" or do anything special with the IRS - it just handles the hold time so you don't have to sit there listening to the same messages for hours. I was skeptical too, but it worked exactly as advertised. The system called me back when it reached an agent, and I was connected immediately. Saved me from having to stay on hold for who knows how long, which was especially helpful since I needed to be working during business hours.
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Jacinda Yu
Ok I have to admit I was totally wrong about Claimyr. After posting my skeptical comment, I decided to try it myself since I had an issue with my business tax ID that I'd been avoiding dealing with. Within 35 minutes (while I was going about my day), I got the call that an IRS agent was on the line. The agent spent almost 20 minutes with me explaining exactly how loan-out companies work for tax purposes and confirmed that what I was planning for my small business was completely legitimate. I've been trying to get this info for months! Definitely worth it for the time saved alone.
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Landon Flounder
Another benefit of celebrities using companies that nobody mentioned yet is controlling image rights and intellectual property. My brother-in-law is an entertainment lawyer and explained that celebrities can license their name, image, catchphrases, etc. through these entities, which creates additional income streams and tax planning opportunities. It also helps with receiving royalty payments, appearance fees, and merchandising revenue in a more structured way. The company becomes the "brand" that contracts for all these different income sources.
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Callum Savage
•Does this work for regular people too? Like if I have a small YouTube channel or something, would it make sense to set up a company?
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Landon Flounder
•It depends entirely on your income level and future expectations. For a small YouTube channel, it's probably not worth the setup and maintenance costs until you're earning at least $75-100K consistently. Below that threshold, the tax benefits usually don't outweigh the additional costs and paperwork. However, if you're growing rapidly or expect significant income in the near future, it might make sense to establish the structure early. This is especially true if you're branching into merchandise, speaking engagements, or other revenue streams beyond just ad revenue. The liability protection alone can be valuable as your public profile increases.
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Ally Tailer
I worked as an assistant to a TV actor a few years back. One thing nobody's mentioned is that these company structures also help celebrities manage their teams. My boss had his entire entourage (personal assistant, security, stylists, etc.) employed through his company, which made everything from insurance to travel expenses way more manageable from a tax perspective. This might not apply to regular folks, but once you have multiple people working with you, having a company structure creates cleaner accounting and more potential deductions.
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Aliyah Debovski
•That's interesting! Did the actor also use the company to buy equipment or vehicles that were partly for business use? I've heard that's another tax advantage.
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