< Back to IRS

Rajiv Kumar

Dealing with taxes from an Instagram giveaway prize

I won a trip through an Instagram giveaway last year. The prize was advertised to include flights, accommodations at a vacation spot, and several thousand dollars worth of activities. Before booking anything, they had me complete a W-9 form. When I actually went on the trip a few months later, things were different from what was promised. They did pay for the flights (I have the receipt) and gave us a $250 grocery store gift card. The place we stayed turned out to be the owner's personal vacation home rather than a hotel or rental. And they didn't end up covering any of the activities they originally promised. I think this matters since the actual value is way different than what they estimated when I won the giveaway. Now it's tax time and I haven't received any tax documents from them. I emailed on January 31st asking about it. On February 11th, they replied saying they were "looking into it." I followed up again on February 19th but haven't heard anything back. What should I do at this point? Do I need to contact the IRS about this? I'm worried about getting hit with unexpected taxes for the "full value" when I didn't even receive everything that was promised.

The tax implications of prizes and giveaways can be tricky! Since you filled out a W-9, the company should be sending you a 1099-MISC (or possibly a 1099-NEC) if the fair market value of what you received exceeds $600. Based on what you've described (flights + accommodation + gift card), it sounds like you're well above that threshold. Here's what I'd recommend: First, continue trying to reach the company - perhaps try their social media accounts if email isn't working. Second, start documenting everything you actually received versus what was promised. If you don't receive a 1099 by the tax filing deadline, you'll still need to report the fair market value of what you actually received as "Other Income" on your tax return. The key is to report the actual value of what you received, not the inflated value that was promised. Research comparable flight costs, vacation rental rates for similar properties, and include the gift card value. Keep all documentation showing the actual value was less than advertised.

0 coins

Liam O'Reilly

•

Would they have to send the 1099 by a certain date? And if they never send one, how exactly do you calculate and report the "fair market value"? Like do I just google similar flight prices?

0 coins

Companies are required to send 1099 forms by January 31st, so they're already late. This is why it's important to keep following up with them. For calculating fair market value without a 1099, yes, you would need to do some research. For the flights, use your actual flight receipts since you have those. For the accommodation, look up comparable vacation rentals in the same area for the same time period - sites like Airbnb or VRBO can help with this. Add the $250 gift card value, and that would give you a reasonable estimate of the fair market value to report as "Other Income" on your tax return.

0 coins

Chloe Delgado

•

I had a similar issue last year with a brand giveaway. After weeks of getting the runaround, I used taxr.ai to help me figure out how to properly document and report the prize value. The site (https://taxr.ai) has tools specifically for situations like yours where the documentation is incomplete or missing. I uploaded screenshots of all my correspondence with the company, photos from the trip, and receipts I had. The AI analyzed everything and helped me determine a reasonable fair market value to report, plus created documentation to support my filing in case of questions later. It also drafted a final follow-up email to the giveaway company that actually got a response!

0 coins

Ava Harris

•

How accurate is this for determining the actual value though? I'm worried about underreporting and getting in trouble or overreporting and paying too much.

0 coins

Jacob Lee

•

Did you have to talk to anyone or was it all automated? I hate dealing with people on the phone when discussing tax stuff.

0 coins

Chloe Delgado

•

The accuracy was surprisingly good. It doesn't just make up numbers - it helps you document actual market values based on real data. It showed me comparable prices from travel sites for similar accommodations and flights, which gave me confidence I wasn't over or underreporting. It also creates a paper trail showing you made a good faith effort to report accurately. It's completely automated - no phone calls with anyone. You just upload your documents and information, and the AI does all the analysis. You can ask follow-up questions through the chat interface if needed, but there's no need to talk to anyone on the phone. Everything is handled through the secure platform which made it really convenient for me.

0 coins

Jacob Lee

•

Just wanted to update that I tried taxr.ai after seeing it mentioned here. It was exactly what I needed! I had won a "tech package" from a YouTube channel last year and was struggling with how to report it since some items worked and others didn't. The AI helped me document everything properly and figure out the right value to report. Saved me a ton of stress and probably prevented me from overpaying by a few hundred dollars. Super easy to use too - just uploaded my pictures and correspondence and it guided me through the rest.

0 coins

This sounds so frustrating! I had a similar issue with prize taxes last year and couldn't get answers from the company. After wasting hours on hold with the IRS regular line, I finally used https://claimyr.com to get through to an actual IRS agent. There's a video explaining how it works at https://youtu.be/_kiP6q8DX5c if you're curious. The IRS agent I spoke with confirmed that I only needed to report the actual value of what I received, not what was advertised. They also explained how to document everything in case of questions later. It was such a relief to get an official answer instead of guessing or relying on the company that was ignoring me.

0 coins

Rajiv Kumar

•

How does that service actually work? Do they just call the IRS for you or what? I've tried calling myself and gave up after being on hold forever.

0 coins

Sounds like a scam to me. Why would you pay someone else to call the IRS when you can do it yourself for free? The IRS eventually picks up if you call early in the morning.

0 coins

It doesn't call for you - it holds your place in line. Basically, their system navigates the IRS phone tree and waits on hold, then when an agent picks up, it calls you to connect with them. So you don't have to waste hours listening to hold music. You just go about your day until they call you when an agent is actually available. I thought the same thing initially about just calling myself, but after three attempts and spending over 5 hours on hold without getting through, the service seemed worth it. I called at various times including early morning with no luck. Maybe some people have better luck with direct calls, but the IRS has been severely understaffed the past few years.

0 coins

OK I have to eat my words about Claimyr. I tried calling the IRS again this morning after posting my skeptical comment, spent 2.5 hours on hold, and got disconnected right as someone was about to help me. Finally gave in and tried the service and got a call back with an actual IRS agent in about 45 minutes. The agent confirmed I was handling my prize reporting correctly and gave me some additional documentation tips. Honestly wish I'd just used it in the first place instead of wasting half my day on hold. Sometimes it's worth letting go of stubbornness!

0 coins

Daniela Rossi

•

Make sure you also look into your state tax obligations! Some states treat prizes and giveaways differently than federal. I won a smaller prize last year (about $1200 value) and was surprised that my state wanted me to pay tax on it even though it fell below the federal reporting threshold.

0 coins

Rajiv Kumar

•

Oh crap I didn't even think about state taxes. Do you know if there's any resource that breaks down the rules by state?

0 coins

Daniela Rossi

•

Most state tax department websites have sections about miscellaneous or other income. Try searching "[your state] tax prize winnings" and you should find the specific rules. California and New York tend to be the most aggressive about taxing prizes, while some states like Florida don't have income tax at all so you'd only worry about federal. There's actually quite a bit of variation between states on reporting thresholds. For example, some follow the federal $600 threshold while others might require reporting regardless of amount. Worth checking your specific state to make sure you're covered.

0 coins

Ryan Kim

•

Don't forget to keep track of any expenses you incurred on the trip that weren't covered! If you paid out of pocket for activities they promised but didn't deliver, those might be considered expenses against the prize income in some cases. Not always applicable but worth mentioning to your tax preparer.

0 coins

Zoe Walker

•

That's not how prize taxation works though. You can't deduct expenses against prize winnings unless you're in the business of entering contests. It's considered other income, not business income.

0 coins

This is such a common issue with giveaway prizes! The company is definitely required to send you a 1099 by January 31st if the value exceeds $600, so they're already late. Since you have documentation showing what was actually provided versus what was promised, you're in a good position. Here's what I'd do: Keep all your receipts and documentation showing the actual value received (flight receipts, photos of the accommodation, the $250 gift card). If they don't provide a 1099 soon, you'll need to report the fair market value of what you actually received as "Other Income" on Line 8i of Schedule 1. The key point is that you only owe taxes on what you actually received, not on the inflated promotional value they advertised. So calculate the real value: actual flight cost (you have receipts), reasonable rental value for that specific property during your stay dates, plus the $250 gift card. I'd send one final certified letter to the company requesting the 1099, then proceed with your own valuation if they don't respond. The IRS understands that some companies are unresponsive about prize documentation, so as long as you make a good faith effort to determine fair market value and keep records, you should be fine.

0 coins

This is really helpful advice! I'm curious though - when you say "reasonable rental value for that specific property," how do you determine that if it was someone's personal vacation home rather than a commercial rental? Should I look at similar properties in the area, or is there a different approach since it wasn't actually a rental property that I could have booked myself?

0 coins

StarStrider

•

For valuing a personal vacation home that was used as prize accommodation, you'd want to look at comparable vacation rentals in the same area for the same time period. Check sites like Airbnb, VRBO, or similar platforms to find properties of similar size, amenities, and location during the dates you stayed. The fact that it was someone's personal home doesn't change the fair market value calculation - you're determining what it would have cost you to rent similar accommodations independently. Take screenshots of 3-5 comparable properties and average their nightly rates, then multiply by the number of nights you stayed. Keep this documentation with your tax records in case the IRS has questions later. The key is showing you made a reasonable, good faith effort to determine market value based on available data. This approach is much more defensible than just guessing or using the inflated promotional value they originally advertised.

0 coins

Zoe Dimitriou

•

I went through something similar with a travel giveaway from TikTok last year! The company kept giving me the runaround on the 1099 too. What really helped me was creating a detailed timeline of all my communications with them - dates, what they promised vs. what was delivered, screenshots of the original giveaway post, etc. Since they're already past the January 31st deadline for sending the 1099, I'd recommend sending them one final demand via certified mail with a clear deadline (maybe 10 business days). In that letter, specifically mention that you need the 1099-MISC for tax filing purposes and that they're already late on their legal obligation. Meanwhile, start gathering your own documentation for fair market value calculation. You mentioned having flight receipts which is perfect. For the accommodation, even though it was a personal home, research what similar properties would rent for in that area during your stay dates. The $250 gift card is straightforward to value. If they still don't respond, you can file your taxes reporting the actual value received as "Other Income" and keep all your documentation. The IRS is pretty understanding when taxpayers make good faith efforts to comply despite uncooperative prize sponsors. Just make sure your valuation is reasonable and well-documented!

0 coins

Sunny Wang

•

This is exactly the approach I would take too! The certified mail idea is brilliant because it creates an official paper trail showing you made every effort to get proper documentation from them. When you do your own valuation, I'd also suggest taking screenshots of your research (comparable rentals, flight prices, etc.) and saving them with timestamps - this creates a clear record of how you arrived at your fair market value calculation. The IRS really does give taxpayers credit for making good faith efforts when the other party is being uncooperative. Just document everything and you should be in great shape!

0 coins

Bruno Simmons

•

What a frustrating situation! You're absolutely right to be concerned about this. Since you filled out a W-9 and the prize value likely exceeds $600, they should have sent you a 1099-MISC by January 31st - they're already well past that deadline. Here's my take: Document everything you actually received versus what was promised. You have the flight receipts (great!), the $250 gift card, and you stayed at their personal vacation home. The key is that you only owe taxes on the fair market value of what you actually received, not the inflated promotional value. For your tax filing, I'd calculate it like this: - Flight costs (you have receipts) - Fair market value of the vacation home stay (research comparable Airbnb/VRBO properties in that area for your dates) - $250 gift card value Send them one final certified letter demanding the 1099 with a specific deadline (maybe 10 business days). If they don't respond, proceed with reporting the actual fair market value as "Other Income" on your tax return. Keep all your documentation showing how you calculated the value. The IRS understands when prize sponsors are uncooperative, so as long as you make a good faith effort to determine reasonable fair market value and keep detailed records, you should be fine. Don't let their poor communication put you at risk for penalties!

0 coins

IRS AI

Expert Assistant
Secure

Powered by Claimyr AI

T
I
+
20,087 users helped today