Need help writing an appeal letter for more merit aid - anyone had success?
My daughter just got accepted to her dream school but the merit scholarship they offered is way less than we expected (only $8,500/year when similar students are getting $15,000+). Her stats are strong (3.9 GPA, 1390 SAT) and we really can't afford the remaining $32,000/year even after the FAFSA SAI calculation. Has anyone successfully appealed for more merit money? What should we include in the letter? Do we mention other schools' better offers? I'm drafting something this weekend and feeling completely lost about what actually works versus what might backfire.
20 comments


Kayla Jacobson
congrats on her acceptance! yes u should DEF mention other school offers in the appeal. my son got an extra $7k/yr just by showing them that his 2nd choice gave him more $$$. just be super respectful about it, don't make it sound like a threat that she'll go elsewhere.
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Hannah Flores
•Thanks for the quick reply! Did you include the actual award letters from the other schools or just mention the amounts? I'm worried about sounding too demanding.
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William Rivera
I work in financial aid at a university (not yours obviously) and can share some general appeal advice. For merit appeals specifically: 1. Be factual and concise - admissions committees read dozens of these 2. Include *copies* of competing offers (not just amounts) 3. Highlight any achievements that weren't on the original application 4. Explain why this specific school is the perfect academic fit 5. Have the STUDENT write part of it - this makes a huge difference 6. Submit it within 14 days of receiving the original offer DON'T mention financial need in a merit appeal - that's a separate process through financial aid.
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Hannah Flores
•This is incredibly helpful! Should we mention specific dollar amounts we're hoping for, or just ask them to reconsider based on the competing offers?
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William Rivera
•I'd recommend not specifying an exact amount - instead phrase it like "we're hoping you can reconsider your merit offer in light of these competing scholarships." Let them come back with a number. If they make an improved offer that's still insufficient, you can always appeal again.
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Grace Lee
Just wanted to add that we went through this last year with my son. His first merit offer was $6,000 and after appeal they only bumped it to $7,500. Then we found out from other parents that the SECOND appeal is where they really negotiated! We did another letter in April (right before deposit deadline) and suddenly they found another $5,000/year! So don't give up after the first try.
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Hannah Flores
•Wow, I had no idea second appeals were a thing! That's really good to know. Did you use a different strategy for the second appeal or just emphasize the deadline approaching?
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Mia Roberts
I tried appealing merit aid and got NOWHERE. Complete waste of time. They just said "our initial offer reflects our best assessment" blah blah. I think it depends on how much they actually want your kid. If she's just barely in their stats range, they probably won't budge. If she's at the top of their range, they might.
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The Boss
•This is actually not true across the board. My daughter had stats right in the middle of their range and still got an additional $4k/yr after appeal. I think it depends more on the school's enrollment targets that year and how their deposit numbers are looking.
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Evan Kalinowski
When we did our merit appeal, we were getting absolutely nowhere with the financial aid office phone line - constant transfers, voicemails that never got returned, and conflicting information. I finally used Claimyr to get through to a real person who could actually help (claimyr.com). They have a demo video showing how it works: https://youtu.be/TbC8dZQWYNQ Once I got through to the right person, they explained that merit appeals go through the admissions office, not financial aid. Completely different process! I would have been sending our letter to the wrong department. Definitely worth the time saved.
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Hannah Flores
•Thanks for the tip! I've been spending so much time on hold with both financial aid and admissions. I'll check out that service if I can't get through. It's frustrating how difficult they make this process!
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Victoria Charity
One IMPORTANT thing no one mentioned - the appeal letter should focus on why they should invest MORE in your daughter, not why you need the money. We made that mistake initially. Our successful letter included: 1. Her specific academic goals and research interests at THAT university 2. Why their specific programs aligned with her future career 3. Leadership positions and recent awards (stuff that happened after application) 4. Brief mention of competing offers LAST (as context, not as leverage) Daughter got an additional $6k/year. Good luck!!
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Hannah Flores
•This is really smart framing - invest more in her rather than focusing on our need. I was definitely making that mistake in my draft. Going to rewrite completely with this approach!
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The Boss
wait but i thought FAFSA with the new SAI system was supposed to make everything affordable??? My cousin got way more aid this year because of the SAI changes so maybe you should double check your FAFSA first?
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Kayla Jacobson
•The new FAFSA SAI only affects need-based aid, not merit scholarships. Totally different pools of money. OP is specifically asking about merit appeals.
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The Boss
•oh my bad i didnt realize there was a difference lol. our financial aid package just had one total amount so i thought it was all the same thing
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Grace Lee
Ok here's my ACTUAL appeal letter template that worked for us. I took out our personal details but this structure got us an additional $9k/year: Dear [Admissions Committee], [Student name] was honored to receive admission to [University] and the merit scholarship of [amount]. As [University] remains [Student]'s first-choice school due to [2-3 specific academic programs/opportunities], we are writing to respectfully request reconsideration of [his/her] merit scholarship amount. [Student] has received the following merit offers: - [University 1]: $XX,XXX per year (total $XXX,XXX) - [University 2]: $XX,XXX per year (total $XXX,XXX) Since submitting [his/her] application, [Student] has also achieved the following: - [New accomplishment] - [New award] - [New leadership position] [Student] is committed to contributing to the [University] community through [specific contributions]. While the other offers are generous, [University] remains [his/her] first choice for [specific reasons]. We appreciate your consideration of this request. [Student] would be proud to join the [University] Class of [Year] and contribute to its legacy of excellence. Sincerely, [Parents] [INCLUDE 1-2 PARAGRAPHS FROM STUDENT IN THEIR OWN WORDS]
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Hannah Flores
•This template is GOLD! Thank you so much for sharing something so specific. I'm going to use this structure but personalize it for our situation. Did you send it via email or postal mail?
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Grace Lee
•We submitted it through their applicant portal where there was a specific form for appeals. If your school doesn't have that, I'd email it to both the admissions counselor for your region AND the general financial aid office to make sure it gets to the right place.
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Finnegan Gunn
As someone who just went through this process successfully last month, I want to add a few practical tips that really made a difference for us: 1. **Timing matters** - Don't wait too long, but also don't rush it immediately. We sent ours about 10 days after the initial offer, which gave us time to craft a thoughtful letter. 2. **Get the student involved early** - My daughter actually initiated the conversation with her regional admissions counselor during a campus visit. That personal connection helped when the formal appeal came later. 3. **Be prepared for a phone call** - They called us within a week to discuss the appeal rather than just sending a written response. Have your talking points ready! 4. **Consider your deposit deadline strategy** - We were honest that we needed to hear back before committing elsewhere, but didn't make it sound ultimatum-ish. Our initial offer was $12k and we got it bumped to $18k. The key was showing genuine enthusiasm for the school while being factual about the financial reality. The template Grace shared is really solid - definitely use that structure! Good luck with your appeal - your daughter's stats are strong so there's definitely hope!
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