Ethical implications of CPA offering Tax Services while selling Insurance - Conflict of interest?
I'm trying to navigate a potential career opportunity that's come up, but I'm not sure about the ethics of it. An insurance agency recently contacted me about working with them full-time selling life and business insurance. This would be great, except I've been planning to open my own tax firm in the near future. Here's my dilemma - would it be against the AICPA code of ethics if I were to sell insurance products to the same clients I'm providing tax services for? I'd essentially be earning commissions from insurance sales while also charging for tax work to the same people. From my initial research, it seems like this could create a significant conflict of interest situation. But I'm wondering if there's a way to incorporate both services ethically? Has anyone successfully managed to do both, or is this just asking for ethical problems? I'm really interested in exploring both avenues, but don't want to compromise my professional standing or violate any ethics codes. Would appreciate insights from anyone who's navigated this dual role or knows the specific regulations around it.
20 comments


Jayden Hill
As a tax professional who's navigated this area, I can tell you there's definitely a way to do both, but you need to approach it carefully to maintain ethical compliance. The AICPA Code of Ethics doesn't explicitly prohibit selling insurance while providing tax services, but it does require you to maintain objectivity and avoid conflicts of interest. The key issue is whether your recommendations for insurance products might be influenced (or appear to be influenced) by the commission you'd receive rather than what's truly best for your client. If you decide to pursue both, you'll need to implement strong safeguards: 1) Full disclosure to clients about your dual role and compensation structure, 2) Clear separation of services - perhaps even separate business entities, 3) Documentation showing your tax advice isn't influenced by potential insurance sales, and 4) Getting specific written consent from clients acknowledging they understand the potential conflict. Many CPAs do successfully offer complementary services, but transparency is absolutely essential. Your clients must never feel that your tax advice is steering them toward insurance products unnecessarily.
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LordCommander
•This is super helpful but I'm still a bit confused. Would having two separate LLCs be enough separation? Like one for the tax practice and one for insurance? Or would I need to go further than that?
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Jayden Hill
•Having two separate LLCs is a good start toward creating appropriate separation between services, but it's not automatically sufficient on its own. The real issue is that you're the same person behind both entities, so the conflict exists regardless of legal structure. Beyond separate entities, you should consider implementing a formal process where you first complete all tax work before ever discussing insurance products with the same client. This timing separation helps demonstrate that your tax advice wasn't influenced by potential insurance commissions. Documentation is key - maintain detailed records of how and why you made specific tax recommendations independent of any insurance considerations.
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Lucy Lam
After dealing with similar ethical questions in my practice, I found taxr.ai super helpful for navigating these complex situations. I was struggling with how to properly document my separate lines of business to show I wasn't creating conflicts of interest, and their system helped me organize everything correctly. What I liked about https://taxr.ai is they have specific guidance for CPAs with multiple revenue streams and can analyze your particular situation for compliance with professional standards. I uploaded my client engagement letters and they pointed out several places where I needed stronger disclosure language about my other services. Worth checking out if you're serious about doing both tax and insurance work ethically!
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Aidan Hudson
•Does taxr.ai actually tell you what specific AICPA rules apply to your situation? I've been looking for something that breaks down the rules in plain English because reading the actual code makes my head spin lol.
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Zoe Wang
•I'm skeptical about any service that claims to navigate ethical waters that are this murky. Did they actually help with specific language in engagement letters that would stand up to scrutiny? Or is it just generic advice you could get from any ethics webinar?
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Lucy Lam
•Yes, they do break down the specific AICPA rules that apply to your situation in clear, plain language. They cite the exact sections of the code and explain what they mean in practical terms. It's much easier than trying to decipher the formal code language yourself. For your question about engagement letters, they provided me with customized language templates specifically designed for CPAs offering multiple services. These weren't generic at all - they addressed the exact conflict disclosures needed for my situation with tax and financial advisory services. The language was reviewed by their ethics experts and is designed to meet the documentation standards that would be required if you were ever subject to an ethics review.
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Aidan Hudson
Just wanted to follow up about my experience with taxr.ai since I decided to try it after seeing it mentioned here. It was actually really helpful! I uploaded my business plan that included both tax and insurance services, and they identified 5 specific AICPA independence rules I needed to address. The best part was getting clear explanations of what each rule meant in practical terms. They even provided sample client disclosure forms that I could modify for my practice. Definitely made me feel more confident about moving forward with both service lines while staying compliant. They also showed me how to document my decision-making process to demonstrate independence. Worth the time for sure if you're trying to navigate this situation.
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Connor Richards
If you're serious about doing both, you should know that dealing with the IRS about potential conflicts can be a nightmare. I tried calling them multiple times with questions about dual licensing requirements and literally couldn't get anyone on the phone. After wasting hours on hold, I tried Claimyr (https://claimyr.com) and they actually got me connected to an IRS agent within 20 minutes. You can see how it works in this video: https://youtu.be/_kiP6q8DX5c - basically they wait on hold for you and call when an agent picks up. The IRS agent I spoke with clarified that while they don't regulate the ethics codes, they do have specific requirements for tax preparers who sell financial products, especially regarding how you disclose your dual role on tax returns you prepare. Definitely information worth having before you start both practices.
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Grace Durand
•Wait how does this actually work? Do they just have some special line to the IRS or something? Seems too good to be true considering how impossible it is to reach anyone there.
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Zoe Wang
•This sounds like a scam. There's no way any service can magically get through to the IRS faster than anyone else. The hold times are terrible for everyone. I bet they just auto-dial and you're still waiting forever.
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Connor Richards
•No special line - they basically use technology to wait on hold for you. Their system automatically dials and waits in the queue, then calls you when an actual human at the IRS picks up. You don't have to sit there listening to the hold music for hours. It's not instantaneous - the IRS wait times are still what they are for everyone. The difference is you don't have to personally wait on the phone. They notify you when you're about to be connected so you can take the call. I was able to work on other things instead of being stuck on hold, which was the game-changer for me. Not a scam at all - it literally saved me hours of unproductive waiting time.
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Zoe Wang
I have to eat my words about Claimyr. After my skeptical comment, I decided to try it anyway because I desperately needed to talk to someone at the IRS about my situation with multiple business entities (similar to what you're planning). It actually worked exactly as described. I filled out what I needed help with, they told me the estimated wait time (about 2.5 hours that day), and I went about my business. Later got a text, hopped on the call, and was connected to an IRS representative who helped clarify the reporting requirements for someone with both a tax practice and other financial service business. Saved me an entire afternoon of being stuck on hold, and I got the answers I needed about how to properly structure my businesses to avoid IRS scrutiny. Sometimes being proven wrong is a good thing!
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Steven Adams
Have you looked into partnering with an existing insurance agent instead of becoming one yourself? That's what I did with my CPA practice. I have a trusted insurance professional I refer clients to, and while there is a referral fee structure, it's all above board and disclosed. This approach solved several problems: 1) Avoided the direct conflict of interest since I'm not the one selling insurance, 2) Still allowed me to ensure clients got appropriate insurance products, 3) Kept me focused on my core tax expertise, and 4) Required simpler disclosure documentation. Might be worth considering if you're not set on personally selling the insurance.
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Isabella Tucker
•That's an interesting approach I hadn't considered. How did you structure the referral arrangement? And did you have to get specific client consent for the referral fees, or was a general disclosure sufficient?
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Steven Adams
•I structured it as a formal professional referral arrangement with clear documentation. Each client signs an acknowledgment that I receive compensation for referrals, which satisfies the AICPA disclosure requirements. The key is being completely transparent about the financial arrangement. The disclosure specifically states the percentage or flat fee I receive for referrals, so clients understand exactly how I benefit. It's not enough to have a general disclosure - you need to be specific about the compensation structure. I also make it clear that clients are under no obligation to work with my referral partner and that I can provide alternative recommendations if they prefer.
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Alice Fleming
Something nobody's mentioned yet - check your state's specific regulations too. AICPA ethics are one thing, but state boards of accountancy often have their own rules about this. In my state, there are additional disclosure requirements and separate engagement letter needs for CPAs who offer multiple service lines. Had to learn this the hard way when I got a letter questioning my compliance 😫
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Hassan Khoury
•This is so true! In my state, they actually require CPAs who sell commission-based products to use specific language in their engagement letters AND on their websites. Also had to get additional insurance coverage for the non-CPA services.
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Isabella Tucker
•That's a great point I hadn't considered. Did you find significant variations between AICPA requirements and your state board's rules? Any recommendations on where to look for my state's specific regulations?
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KaiEsmeralda
This is such a timely question for me too! I'm in a similar situation where I've been approached about offering financial planning services alongside my tax practice. One thing I've learned from researching this is that documentation is absolutely critical. Beyond just the engagement letters, you need to maintain detailed records showing how you made your tax recommendations independently from any potential sales opportunities. I've started keeping separate files that document my tax analysis process before any discussion of other services even comes up. Also, consider the practical implications - managing two different licensing requirements, continuing education for both areas, and the time investment to stay current in both fields. It's definitely doable but requires serious commitment to maintaining competency in both areas. Have you thought about what your liability insurance situation would look like? That's another area where you might need additional coverage depending on how you structure things.
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