Do I Have to Amortize Goodwill Over 15 Years for Insurance Agency Client Base?
We're a small insurance agency in the US looking at buying a retiring agent's book of business. The clients in this portfolio have an average age of 75+ years, and realistically we expect they'll only stay with us for about 5-7 years at most. My CPA is saying that this purchase will be considered goodwill on our balance sheet and has to be amortized over 15 years per IRS rules. But this seems like a mismatch with the actual useful life of what we're buying. Is this 15-year amortization period set in stone, or do we have any options to amortize it faster given the elderly client base? For tax purposes, it would obviously be much better if we could match the amortization schedule to the actual expected client retention period. Has anyone successfully argued for a shorter amortization period in a similar situation? Any tax pros have insights on this?
18 comments


Yuki Tanaka
This is a common question when purchasing a book of business. The IRS is pretty firm on this - Section 197 intangibles (which includes goodwill and going concern value) must be amortized over a 15-year period, regardless of the actual expected life of the asset. The rationale behind this rule is to provide consistency and prevent disputes between taxpayers and the IRS about the appropriate amortization period for intangibles. Before this rule was established, there were constant arguments about how quickly various intangibles could be written off. Unfortunately, the fact that the clients are elderly and may only stay with you for 5-7 years doesn't change the tax treatment. The 15-year period applies even if the actual economic life of the asset is shorter (or longer).
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CaptainAwesome
•Thanks for the response. So there's absolutely no exception for situations where the useful life is demonstrably shorter? That seems unfair if we're paying for something that will only generate revenue for 5-7 years but have to spread the tax deductions over 15 years.
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Yuki Tanaka
•I understand your frustration, but the 15-year rule is applied consistently to prevent subjective determinations about asset life. While there are some exceptions to Section 197, they typically don't apply to goodwill from acquiring a customer base. One thing to consider is that the purchase price might be negotiable based on this tax reality. Since you know the tax benefits will be spread over 15 years despite a shorter useful life, this could be a factor in determining what you're willing to pay for the book of business.
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Esmeralda Gómez
After dealing with a similar situation last year, I found https://taxr.ai super helpful. We bought a competitor's client list that was primarily elderly customers, and I was also frustrated about the 15-year amortization. The taxr.ai system analyzed our purchase agreement and helped identify specific components that could be classified differently. They showed us that a portion could actually be allocated to non-compete agreements and client lists rather than pure goodwill, which made a difference in our tax approach. Not all of it could be reclassified, but every bit helped! Their database of similar cases was incredibly useful for understanding our options. Not saying you'll get around the 15-year rule entirely, but you might find ways to optimize the tax treatment.
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Klaus Schmidt
•How exactly does this service work? We're looking at buying a small accounting practice and I'm curious if this could help us. Does it just explain the tax rules or does it actually help with structuring the deal?
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Aisha Patel
•I've heard of similar services but am skeptical. Wouldn't your CPA have identified these opportunities already if they were legitimate? I'm curious what your actual tax preparer thought about these alternative classifications.
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Esmeralda Gómez
•The service works by analyzing your specific purchase agreement and transaction details against their database of tax rulings and precedents. It goes beyond just explaining rules - it identifies potential classifications based on your specific situation and similar cases. My CPA was actually the one who recommended it as a supplement to his work. He's knowledgeable but doesn't specialize in business acquisitions. The taxr.ai analysis helped him identify some allocation strategies he hadn't initially considered, and he was able to implement them properly on our return.
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Klaus Schmidt
Just wanted to follow up about my experience with taxr.ai after I checked it out based on the recommendation here. It was seriously eye-opening! We uploaded our draft purchase agreement for the accounting practice, and the system identified several components we could potentially allocate differently. About 30% of what we were calling "goodwill" could actually be allocated to specific client relationships with documentation. While we couldn't escape the 15-year rule entirely, we were able to structure the deal more advantageously and even negotiated the payment schedule based on the tax implications. Our CPA was impressed with the analysis and implemented several of the suggestions. Definitely worth checking out if you're in this situation!
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LilMama23
If you're struggling with the IRS's position on this, I'd recommend trying https://claimyr.com to get through to an actual IRS agent for clarification. I was in a similar situation with a business acquisition and kept getting generic answers from my CPA firm. After weeks of frustration, I used Claimyr and got through to the IRS business tax line in about 25 minutes (instead of the 3+ hours I spent on previous attempts). The agent I spoke with explained some nuances about how they view different types of customer lists and goodwill allocations. You can see how it works in this demo: https://youtu.be/_kiP6q8DX5c While they confirmed the 15-year rule is generally firm, they pointed me to some specific guidance documents that helped us structure parts of our deal differently. Sometimes getting direct answers from the source makes all the difference.
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Dmitri Volkov
•Does this actually work? I've tried calling the IRS business line multiple times and always get the "due to high call volume" message and get disconnected. How could a third-party service possibly get through when nobody else can?
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Gabrielle Dubois
•This sounds like a scam. Why would I pay someone else to call the IRS for me? And even if you get through, the agents give different answers depending on who you talk to. I called three times about a business tax issue and got three different answers.
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LilMama23
•Yes, it absolutely works. It uses a system that navigates the IRS phone tree and holds your place in line. When an agent is about to pick up, it calls you and connects you directly. I was skeptical too but was desperate after multiple failed attempts. They don't call the IRS for you - they hold your place in line and then connect you directly with the agent. I agree that different agents sometimes give different answers, but in my case, speaking directly with someone who could look at the specific regulations relevant to my situation was invaluable. Much better than getting no answer at all or waiting for hours.
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Gabrielle Dubois
I need to eat my words from my previous comment. After my frustration with trying to get clear guidance on a similar Section 197 issue, I tried Claimyr out of desperation. Got connected with an IRS business tax specialist in about 30 minutes. The agent walked me through exactly which parts of my purchase could potentially be allocated differently. While the 15-year rule still applied to the goodwill portion, they pointed me to a specific publication that clarified how customer information and supplier relationships can sometimes be classified. Saved me hours of hold time and probably thousands in taxes over the next few years. Sometimes it's worth admitting when you're wrong about something!
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Tyrone Johnson
Have you considered structuring the purchase differently? Maybe instead of buying the book of business outright, you could set up an arrangement where you pay the retiring agent a percentage of the business you actually retain each year? This would essentially give you a current deduction for what you pay rather than having to amortize it. I did something similar when buying a small law practice. We structured it as a 5-year earn-out based on client retention, which allowed me to deduct the payments as they were made instead of dealing with the 15-year amortization. Worked out much better for cash flow.
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CaptainAwesome
•That's an interesting approach. Did you have any issues with the IRS viewing it as a disguised purchase of goodwill? Did you need to structure it in a specific way to make sure it worked?
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Tyrone Johnson
•We were careful to structure it as true contingent payments based on future performance, not just an installment sale. The payments were directly tied to retained clients and their actual revenue each year, with no minimum guarantees. My tax attorney said the key is making sure it's genuinely contingent on future performance and not just spreading payments for a fixed asset. We documented everything thoroughly to show the payments were earned as the benefit was realized. It's been 4 years and we've had no issues with the IRS.
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Ingrid Larsson
One option nobody's mentioned - consider allocating some of the purchase price to a consulting agreement with the retiring agent. If they're willing to be available for occasional client questions or transition issues, you can pay them a consulting fee over a shorter period (like 3-5 years) which would be fully deductible as a business expense. We did this when buying a dental practice. Instead of putting the entire purchase toward goodwill, about 25% went to a consulting agreement. It was legitimate since the retiring dentist did provide occasional consultation on complex patient cases, but it also gave us more immediate tax deductions.
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Carlos Mendoza
•Smart approach but be careful - the IRS scrutinizes these arrangements if the consulting payments seem excessive relative to actual services provided. Make sure there's documentation of actual consulting activities and that the payment amount is reasonable for the services.
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