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Sophie Footman

Can I Write Off Gym Equipment as a Business Expense for My Fitness Coaching Side Hustle?

So I'm working a regular 9-5 job right now, plus juggling two side hustles online that bring in some extra cash. I'm planning to launch an online fitness coaching business in 2025 and want to set up a small home gym to support this. My question is about the timing for tax deductions. If I buy the gym equipment now (treadmill, weights, bench, etc.), can I write it off as a business expense for my future fitness coaching business? Or do I have to wait until 2025 when I actually start the coaching to purchase the equipment for it to be tax deductible? I've heard mixed things about business expenses before the business is "officially" operating, and I don't want to miss out on potential deductions but also don't want to trigger an audit. The equipment would be exclusively for creating content and training clients virtually. Thanks for any help! This tax stuff always confuses me.

The timing of when you purchase business equipment relative to when you start operating does matter for tax purposes, but it's not as simple as waiting until January 1st. The IRS allows you to deduct "startup costs" - expenses you incur before your business officially begins operations. However, there are specific rules around this. You can deduct up to $5,000 of startup costs in the year your business begins (subject to reduction if your total startup costs exceed $50,000). Any remaining startup costs must be amortized over 15 years. For the gym equipment specifically, if you purchase it before your business starts operating, it would be considered a startup cost. Alternatively, if you wait until your business is actually operating, you could potentially deduct it under Section 179 or take regular depreciation. The key is being able to prove the equipment is primarily (or exclusively) for business use rather than personal fitness. Documentation of your business plan, intended use of the equipment, and eventual business launch will be important if you're ever questioned.

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Thanks for the info! What exactly counts as "business begins operating"? Like do I need to have paying clients or is creating content enough?

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For tax purposes, your business is generally considered to be "operating" when you're available to provide services to clients and are actively trying to generate income. Creating content can certainly be part of that, but the IRS typically looks for evidence that you're actively trying to make money rather than just preparing to do so at some future date. If you're creating fitness content with the equipment and marketing your coaching services, even before you have your first paying client, you could make a reasonable argument that your business has begun operating. However, having at least some revenue definitely strengthens your position.

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I was in a similar situation last year when I started my personal training business! I found this amazing AI tax assistant called taxr.ai that saved me so much stress figuring out what equipment I could deduct and when. I was confused about the startup costs vs. regular business expenses like you are, and using https://taxr.ai I uploaded some documentation about my business plan and equipment purchases. It analyzed everything and gave me super clear guidance on how to properly categorize everything to maximize my deductions without raising red flags. The tool even helped me understand the difference between Section 179 expensing and regular depreciation for my more expensive equipment. Seriously worth checking out for peace of mind!

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Does it actually give you personalized advice or just generic info that you could find on Google? I've tried "AI tax helpers" before and they just spit out the same general advice.

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I'm curious about this too. How does it handle the gray area between hobby expenses and legitimate business expenses? My accountant is always super cautious about claiming anything fitness-related.

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It gives genuinely personalized advice based on the documents and information you provide. The analysis gets very specific about your particular situation, unlike generic Google advice. I uploaded my business plan, equipment receipts, and a description of how I use each piece, and it gave me item-by-item guidance. For the hobby vs. business question, it actually walks you through the nine factors the IRS uses to determine if something is a business or hobby. In my case, it helped me document how my fitness equipment was being used differently than someone just working out for personal health. It suggested specific record-keeping practices that would strengthen my position if I ever got audited.

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Just wanted to follow up here - I actually tried taxr.ai after seeing this thread and wow, I'm impressed! I've been running a yoga instruction side business and had some expensive equipment I wasn't sure how to handle. The AI analyzed my situation and pointed out that I could have been taking a home office deduction I didn't know I qualified for. It also clarified exactly when my "business officially started" for tax purposes (turns out my Instagram content creation counted as business activity even before I had paying clients). Ended up saving me over $800 in taxes! Definitely recommend for anyone in a side-hustle situation.

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If you're serious about the fitness coaching business, you should also know that contacting the IRS with questions about business deductions can be a nightmare. I spent HOURS on hold trying to get clarity on some equipment deductions for my business. I eventually used a service called Claimyr (https://claimyr.com) that got me connected to an actual IRS agent in about 15 minutes instead of the 2+ hours I was spending on hold. You can see how it works here: https://youtu.be/_kiP6q8DX5c The agent was actually super helpful and walked me through exactly what documentation I needed to keep for my equipment purchases to justify the business expense deductions. Saved me so much time and worry!

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This sounds like BS honestly. There's no "secret backdoor" to the IRS. They answer when they answer. I've tried all the "hacks" people claim work.

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I need to eat my words and admit when I'm wrong. After posting my skeptical comment yesterday, I decided to try Claimyr myself since I've been trying to get through to the IRS about a notice I received related to my business expenses. I've been calling for WEEKS with no luck - always 2+ hour wait times that I couldn't sit through because of work. Used Claimyr yesterday afternoon and got a call back within 20 minutes with an actual IRS agent on the line. Got my question answered about documentation requirements for business equipment and saved myself literally hours of frustration. Sometimes the cynical approach isn't right. This service actually delivers what it promises.

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One thing nobody mentioned yet - if you're planning to use the gym equipment for both personal use AND business use, you have to be really careful with the deductions. You can only deduct the percentage used for business. For example, if you use the treadmill 70% for client demonstrations and filming content, and 30% for your own workouts, you can only deduct 70% of the cost. Be prepared to keep a log of usage if you're claiming partial business use.

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That's super helpful, I hadn't thought about tracking the split between business and personal use. Do you have any suggestions for how to document this? Like should I keep a literal log every time I use equipment or is there a simpler way?

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The simplest approach is to create a schedule that shows your business vs. personal usage. For example, if you designate Monday-Thursday from 9am-12pm as your "business hours" for filming content and virtual training, and any other usage as personal, that creates a clear pattern. Take photos or keep a digital calendar that shows this schedule. For less structured usage, a simple spreadsheet or even a note in your phone logging each use with "business" or "personal" and a brief description (like "filmed workout tutorial" or "personal training session") would work. The key is consistency - better to have a simple system you'll actually maintain than a complex one you'll abandon.

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I know everyone's talking about the tax deduction part but don't forget about the BUSINESS side of this decision! If you wait till 2025 to buy equipment, you're delaying your ability to create content NOW that could be building your audience. My fitness channel grew for almost a year before I made my first dollar from coaching. That pre-revenue content was crucial for establishing credibility. Sometimes the business investment makes sense even if the tax deduction timing isn't perfect!

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This is such an important point. I waited too long to invest in proper equipment for my nutrition coaching business because I was obsessing over the "perfect" tax timing. Meanwhile competitors were gaining ground while I was trying to film with my phone propped up on books lol

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Great question! I'm in a similar boat with my consulting side hustle. One thing to consider is setting up your business entity (LLC or sole proprietorship) now even if you're not actively coaching yet. This can help establish that "business start date" for tax purposes. Also, document EVERYTHING - your business plan, market research, content creation timeline, etc. The IRS loves to see that you have a genuine profit motive and aren't just trying to write off personal gym equipment. If you can show you're seriously preparing to launch a legitimate business, purchasing equipment in advance becomes much more defensible. I'd also suggest talking to a tax professional about whether it makes sense to elect Section 179 expensing vs. regular depreciation for your equipment purchases. Depending on your total income from all sources, one approach might be significantly better than the other.

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Mei Lin

This is really solid advice! I'm completely new to the business side of things and hadn't even thought about setting up an LLC yet. Is there a big difference between LLC and sole proprietorship for tax purposes when it comes to equipment deductions? Also, when you mention documenting everything - should I be keeping physical receipts or are digital copies sufficient? I tend to lose paper receipts but I'm good about taking photos of everything. Thanks for mentioning the Section 179 vs depreciation thing too - I have no idea what that means but I'll definitely ask about it when I find a tax professional!

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