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Abigail Patel

Can I deduct a gift card used for business expenses on my taxes?

I recently signed up for an Amazon credit card and got a $250 promotional gift card as a sign-up bonus. I used the entire gift card plus about $40 out of my own pocket to purchase some essential video equipment (I run my own videography business). When I'm tracking my business expenses for tax purposes, I'm not sure how to handle this. Can I deduct the full $290 purchase as a business expense, or am I only allowed to deduct the $40 I paid out-of-pocket? The gift card was completely separate from the credit card account - it wasn't rewards points or a statement credit, just a promotional gift card they deposited into my Amazon account after approval. I've searched everywhere online but can't seem to find a clear answer about how gift cards work for business expense deductions. Any tax experts here who might know?

Daniel White

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This is a great question about business expense deductions! When it comes to deducting business expenses, what matters is whether you've actually incurred a cost. In your situation, you didn't actually pay $250 for the gift card - you received it as a promotional benefit for signing up for the credit card. Since you didn't incur that cost, you can only deduct the $40 you paid out-of-pocket. The IRS allows you to deduct "ordinary and necessary" business expenses, but only to the extent that you've actually spent money or taken on an obligation. Think of it this way: if you found $250 on the street and used it to buy business equipment, you couldn't deduct $250 as a business expense because you didn't actually spend your money on it.

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Nolan Carter

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But wouldn't the gift card be considered taxable income when they received it? If they have to pay income tax on the $250 promotional gift card, shouldn't they also be able to deduct it when used for business?

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Daniel White

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That's a really important point! Yes, if the $250 promotional gift card is considered taxable income (which many credit card sign-up bonuses are), then you would indeed be able to deduct the full $290 as a business expense. In that case, you'd report the $250 as income on your tax return, and then you could deduct the full $290 equipment purchase as a business expense. This is because you've essentially "paid" for that portion through reporting it as income. Check your year-end tax documents from the credit card company - they should indicate whether the promotional gift card will be reported to the IRS as taxable income.

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Tasia Synder

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Teresa Boyd

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Just to add a bit more info - I'm a bookkeeper for several small businesses. The key question is whether that sign-up bonus is considered taxable income. Check if Amazon/the credit card issuer sends you a 1099-MISC for the value of that gift card. If they do, then yes, you can deduct the full purchase because you've already been taxed on the "free" money. If they don't send a 1099, it's likely considered a rebate or discount, in which case only your out-of-pocket costs are deductible.

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Abigail Patel

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Thank you for this explanation! I just checked my tax documents from last year and the credit card company did NOT send me a 1099 for the gift card. So based on what you're saying, I should only deduct the $40 I paid out of pocket, correct?

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Teresa Boyd

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Yes, that's correct! Since you didn't receive a 1099-MISC for the gift card value, the credit card company is treating it as a rebate or discount rather than taxable income. In this case, you should only deduct the $40 you paid out-of-pocket. The IRS follows what's called the "tax benefit rule" - if you didn't include the value of the gift card in your income, you can't turn around and claim it as a deduction. Makes sense when you think about it - you can't get a tax break for money you never actually spent!

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Lourdes Fox

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Has anyone else noticed that Schedule C is a nightmare for these borderline situations? Like last year I had a client pay me in gift cards (weird but whatever) and I had no idea how to report it.

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Bruno Simmons

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Gift cards as payment from clients is definitely taxable income! That's different from OP's situation with a promotional gift card. When a client pays you with anything of value (cash, gift cards, barter) you have to report it as income and then you can deduct business expenses paid with those gift cards.

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Emily Sanjay

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Great discussion here! As someone who's dealt with similar situations, I want to emphasize what Teresa mentioned about checking for that 1099-MISC - that's really the key factor. I had a comparable situation with a bank sign-up bonus that I used for business equipment. The bank sent me a 1099-INT for the bonus amount, so I had to report it as income but then could deduct the full equipment cost. One thing to watch out for: even if you don't get a 1099 this year, some credit card companies have been changing their reporting practices. Keep good records of the promotion terms and your purchase receipts just in case the IRS ever questions it. The fact that you're being thoughtful about this now shows you're on the right track! For your current situation with no 1099, sticking with the $40 out-of-pocket deduction is the safe approach.

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