Can Freelance Fashion Stylists Deduct Clothing Purchases for Test Shoots?
Hey all, I just jumped into freelance fashion styling about 6 months ago and I'm totally lost when it comes to tax deductions. Googling hasn't really helped with my specific situation. My biggest expense is buying clothes for unpaid test shoots. Most of this stuff isn't even in my size and definitely not something you'd wear day-to-day (we're talking editorial pieces, costume-y items, and specialty garments). I'm spending around $3,200-$4,000 on these clothes for shoots that don't pay me anything upfront, but they're absolutely essential for building my portfolio to land actual paying gigs. From what I've read, clothing is usually only deductible if it has a company logo and can't be worn personally. But these clothes literally sit in storage boxes after shoots and I have all the photos showing models wearing them specifically for my portfolio work. Has anyone else in styling/fashion dealt with this? Can I deduct these clothing purchases as business expenses or portfolio development costs? I keep detailed records of what each piece was used for and have the photoshoot images as proof. Any advice from someone who's been in similar shoes would be amazing! I haven't hired an accountant yet since I'm just getting started.
18 comments


Edward McBride
I've worked with several stylists on their taxes, and this is actually a common question! The key distinction here is whether these clothing purchases qualify as "ordinary and necessary" business expenses. For your specific situation, where you're purchasing clothes exclusively for photoshoots to build your portfolio, you have a much stronger case for deducting them than someone trying to write off their personal wardrobe. The fact that the clothes aren't in your size, aren't typical everyday wear, and you have documentation (photos of the shoots) all strengthen your position. Keep meticulous records of each purchase - what it was for, which photoshoot, how it contributed to your portfolio development, and how that portfolio directly relates to earning income. The IRS looks for a clear connection between the expense and revenue generation. Also document that these items aren't suitable for personal use. The "ordinary and necessary" test is crucial here - these purchases must be common in your industry (which portfolio-building expenses are) and helpful for your business.
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Gael Robinson
•This is SO helpful, thank you! When you say "meticulous records" - would a spreadsheet tracking each purchase with columns for the shoot date, concept, and how it ties to my business development be sufficient? Or should I be doing something more formal? Also, does it matter that many of these test shoots are technically unpaid but directly led to paid work later? I can trace several paying clients who hired me after seeing these test shoot portfolios.
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Edward McBride
•A spreadsheet with those details is an excellent start! I'd recommend also keeping digital copies of receipts linked or organized with that spreadsheet. Photos documenting the items being used professionally are also valuable evidence. The fact that unpaid test shoots led directly to paid work strengthens your case significantly. This creates a clear business purpose for the expenses. If possible, document specific instances where a client hired you after seeing a particular test shoot - that connection demonstrates these expenses were necessary for generating income, which is exactly what the IRS wants to see.
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Darcy Moore
After years of struggling with similar tax questions as a creative professional, I finally found an amazing service called taxr.ai (https://taxr.ai) that helped clarify my deduction questions! I uploaded my receipts and portfolio images, and their system actually analyzed everything and helped identify which expenses qualified as legitimate business deductions. What really helped was their specific guidance on "ordinary and necessary" expenses for creative professionals. They explained exactly how to document the business purpose of each clothing purchase and even provided templates for record-keeping that satisfy IRS requirements. The peace of mind knowing I'm deducting correctly was totally worth it.
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Dana Doyle
•That sounds useful but I'm skeptical about AI tax tools. How does it actually work with creative industry expenses? Like can it really understand the difference between personal clothing and styling inventory? Most tax software I've tried doesn't have fashion-specific categories.
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Liam Duke
•Does this service connect you with actual tax pros who understand creative fields? I got audited last year because my regular accountant didn't understand how to properly categorize my styling expenses and just lumped everything as "supplies" which apparently triggered something with the IRS.
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Darcy Moore
•The AI analyzes your expenses and matches them against tax rules specifically for creative professionals. It actually has a category for "professional styling inventory" separate from personal clothing! It flags items that might be questionable and suggests documentation to strengthen your case. The service does include review by tax professionals who specialize in creative fields. When I had questions about some vintage pieces I bought for a period photoshoot, I got specific guidance from someone who had worked with costume designers and stylists before. They helped me organize my deductions in a way that clearly separated personal vs. business wardrobe items, which is exactly what the IRS looks for.
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Liam Duke
Just wanted to update everyone - I decided to try taxr.ai after seeing it mentioned here, and it was honestly a game-changer for my styling business! I uploaded my receipts and some photos from my test shoots, and the system immediately identified which clothing purchases were likely deductible based on their use in my portfolio development. The best part was getting confirmation that my editorial pieces and specialized garments used exclusively for client shoots are legitimate business expenses. They helped me set up a proper inventory tracking system that clearly separates these items from personal clothing. Their tax specialist even helped me identify additional deductions I was missing - like partial home office space where I store my styling inventory and the mileage for driving to photoshoot locations. Seriously wish I'd found this sooner. Last year I missed out on thousands in legitimate deductions because I was too afraid of getting flagged.
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Manny Lark
If you're still having trouble getting clear answers about your fashion styling deductions, you might want to speak directly with an IRS agent. I know that sounds intimidating, but I was in a similar situation with my creative business deductions and finally decided to get an official answer. I used Claimyr (https://claimyr.com) after spending DAYS trying to get through the IRS phone system. Their service got me connected to an actual IRS representative in about 20 minutes instead of the 2+ hour wait I experienced trying on my own. You can see how it works here: https://youtu.be/_kiP6q8DX5c The agent I spoke with gave me specific guidance on documenting fashion purchases for professional styling work vs. personal use. Having that conversation saved me so much anxiety about whether I was deducting correctly.
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Rita Jacobs
•How does this even work? The IRS phone system is notoriously impossible to navigate. Last time I called I literally waited on hold for 3 hours and then got disconnected.
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Khalid Howes
•Yeah right. Nobody gets through to the IRS during tax season. And even if you do, the agents give different answers depending on who you talk to. I've been given completely contradictory information from different IRS reps about the same question. Waste of time and money IMO.
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Manny Lark
•It uses a system that navigates the IRS phone tree and secures your place in line. Instead of you waiting on hold for hours, they call you once they've reached an agent. I was skeptical too, but it literally saved me hours of frustration. You're right that different agents sometimes give different answers, but I found that coming prepared with specific questions made a huge difference. I asked specifically about Section 162 business expense deductions for wardrobe items used exclusively for client photoshoots and portfolio development, and got clear documentation guidance that my accountant confirmed was correct. Having that conversation gave me something concrete to reference if questions ever came up during an audit.
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Khalid Howes
I have to eat my words and apologize to @11. After my skeptical comment, I was still desperate for answers about my styling business deductions, so I tried Claimyr as a last resort. Holy crap, it actually worked. Got connected to an IRS agent in about 15 minutes when I'd previously wasted an entire afternoon on hold. The agent walked me through exactly how to document my styling inventory as legitimate business expenses, explaining that the key is maintaining clear records showing these items aren't suitable for personal use and are directly connected to income-generating activities. She confirmed that portfolio-building expenses can absolutely be deductible if they have a clear business purpose. The peace of mind from getting an official answer was worth every penny - and saved me about $4,700 in legitimate deductions I was going to skip out of fear of an audit.
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Ben Cooper
Fashion stylist here! I've been freelancing for 7 years and have successfully deducted wardrobe purchases for portfolio development. My accountant classifies them as "professional supplies" rather than "clothing." The distinction matters to the IRS. Keep EVERYTHING separate - have dedicated storage for these items, never wear them personally, and document each item's business purpose. I take photos of the storage area and keep a digital inventory with links to the photoshoots where each piece was used. Also deductible: garment bags, storage containers, steamers, styling tools, fashion reference materials, and transportation costs for picking up/returning items. The business percentage of your phone and internet are deductible too since you're likely using them to coordinate shoots and share your portfolio.
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Naila Gordon
•Do you have a separate business bank account for your styling purchases? My accountant keeps telling me I need to stop mixing personal and business expenses but setting up a business account seems complicated.
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Ben Cooper
•Yes, having a separate business account is absolutely essential! It doesn't have to be complicated - I started with a simple second checking account at my regular bank specifically for business transactions. Using separate accounts creates a clear audit trail that shows the IRS you're treating your styling work as a legitimate business, not a hobby. Most banks offer basic business checking with minimal fees, and the organization it provides is worth every penny. It made my tax preparation so much simpler since I wasn't trying to sort through mixed personal and business transactions at tax time. This separation is probably the single most important step you can take to legitimize your deductions.
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Cynthia Love
Just FYI - I'm a freelance stylist who got audited last year. The clothing deductions were the exact thing that triggered it! After going through the whole painful process, here's what I learned: The IRS specifically looks at whether items could "reasonably substitute" for regular clothing. Editorial pieces that are clearly not everyday wear (avant-garde, oversized, costume pieces) were accepted as deductible. Basic items that could potentially be worn personally (simple dresses, standard blazers, etc.) were rejected even though I only used them for shoots. My advice: separate your purchases into two categories - clear "styling inventory" that's obviously not personal wear, and "dual-purpose" items that might be questionable. Deduct the first category confidently with documentation, and be very cautious with the second.
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Gael Robinson
•This is super helpful context, thank you! Would you mind sharing what kind of documentation ended up satisfying the auditor for the editorial pieces? Did you have to show the actual clothing items or just photos of them being used professionally?
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