Where to use CalFresh Market Match/veggie incentives in Bay Area & Central Valley?
Hey everyone! I just found out about those veggie incentive programs where you can get extra money for fruits and vegetables when using CalFresh EBT. I think it's called Market Match or something similar? Anyway, I just moved to California (split my time between Oakland and Modesto for work) and would love to know which farmers markets or stores in the Bay Area or Central Valley actually participate in these programs. My caseworker mentioned it when I got approved last month but didn't have specifics. Anyone know where I can double my produce dollars with my EBT? Thanks!
21 comments


Dylan Cooper
There are a bunch of places that accept Market Match in both areas! In Oakland, you should definitely check out the Grand Lake Farmers Market on Saturdays and the Temescal Farmers Market on Sundays. They both give you up to $10 extra when you spend your CalFresh benefits there. In the Central Valley, the Modesto Certified Farmers Market does Market Match too - I think they're open Saturday mornings downtown. Just bring your EBT card to the info booth before shopping, tell them how much you want to spend on produce, and they'll give you tokens plus the matching amount in extra tokens. Super easy!
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Fatima Al-Farsi
•Thank you so much! I had no idea Grand Lake participated - that's walking distance from my apartment! Do you know if I need to bring anything besides my EBT card? And is there a minimum/maximum for the match amount?
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Sofia Perez
thers also the food 4 less in modesto does it i think. they call it something diffrent tho not market match. maybe fresh rewards??? idk but u get like $5 off when u buy $10 of producs with EBT there
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Fatima Al-Farsi
•Oh that's awesome! Food 4 Less is right by where I stay in Modesto. Will definitely check that out - even $5 extra helps a lot these days with how expensive groceries are.
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Dmitry Smirnov
To give you the full picture, there are actually several programs that offer these veggie incentives in California, and they have different names which makes it confusing: 1. Market Match - mainly at farmers markets, usually matches up to $10 per visit 2. California Nutrition Incentive Program (CNIP) - at select grocery stores 3. Fresh Rewards - at some Food 4 Less locations 4. Double Up Food Bucks - limited locations in the Bay Area For a complete searchable list, the Ecology Center maintains an updated database at fmfinder.org where you can enter your zip code and find all participating locations. You can also download the 'Farmers Market Finder' app. In the Bay Area specifically, the Jack London Square Farmers Market and Alameda Farmers Markets also participate. In the Central Valley, several Fresno markets and the Stockton market (if you're willing to drive a bit from Modesto) have good programs too.
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Fatima Al-Farsi
•Wow, I had no idea there were so many different programs! This is incredibly helpful - I'm going to download that app right now. I go to Stockton sometimes for work so that's great to know too. Thank you for the detailed breakdown!
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ElectricDreamer
I tried using Market Match at Grand Lake last year and it was AMAZING! Seriously doubled my produce budget. Just remember some vendors don't take the tokens (like the prepared food stalls) but all the fruit/veggie farmers do. Also the line at the info booth gets long right when they open so either come early or be prepared to wait a bit.
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Fatima Al-Farsi
•This is such good advice, thank you! I'll definitely plan to get there early. Do you know if there's a limit to how frequently you can use the match? Like can I go every week or is it once a month?
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Ava Johnson
has anyone notised that the qualitty of the produce at farmers mkts is WAY better than grocery stores?? i started using my ebt at berkeley farmers market and everything lasts like twice as long in the fridge. worth it even without the market match imo but the extra $ makes it affordable
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Dmitry Smirnov
•100% agree with this. The produce is usually harvested within 24 hours of the market, while grocery store produce often travels thousands of miles and sits in warehouses. That's why the farmers market stuff lasts longer and honestly tastes better too. It's one of the best ways to maximize the nutritional value you get from your CalFresh benefits.
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Miguel Diaz
I've been trying to reach someone at Alameda County for WEEKS to ask about these programs and can't get through. Always on hold forever or get disconnected. Super frustrating because I want to use these programs but need some questions answered first about how it affects my benefit calculation. Just discovered a service called Claimyr that got me through to a CalFresh worker in 15 minutes after weeks of trying on my own. They call the county office for you and then connect you when they reach a human. Saved me so much time and stress. There's a video showing how it works: https://youtu.be/eZ19FHRETv8?si=_CXnXqNXbLl26WB8 and their website is claimyr.com if anyone else is struggling to get answers about these incentive programs.
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Fatima Al-Farsi
•This is so helpful! I've been trying to reach someone at my county office too with questions. Did they answer your questions about how the incentives work with benefit calculations?
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Miguel Diaz
•Yes! The worker I spoke with confirmed that the incentive matching doesn't count against your benefits or as income. It's completely separate and won't affect your benefit calculation at all. That was my main concern.
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Zainab Ahmed
Be careful with these programs! My sister used Market Match in San Jose and they calculated it as income on her next SAR7 and reduced her benefits!!! The county said any "free money" counts as a resource. She had to appeal to get it fixed. Make sure you get something in writing that says these incentives don't count against your CalFresh eligibility.
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Dmitry Smirnov
•This is incorrect information. Market Match and similar incentive programs are specifically excluded from income/resource calculations for CalFresh. Your sister's benefits were likely reduced for another reason that coincided with her using Market Match. Federal and state regulations explicitly exempt nutrition incentive programs from benefit calculations. If anyone experiences this, definitely appeal as it's an error. The county worker who told her that was mistaken about the policy.
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Zainab Ahmed
•Maybe ur right, she did start a part-time job around the same time so maybe that was actually why. Sorry for the confusion!
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ElectricDreamer
One more tip - a lot of these farmers markets have special events where they increase the match amount! Like at Oakland's markets they sometimes do "Double Match Day" where you get $20 instead of $10. Worth following their social media for announcements.
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Fatima Al-Farsi
•That's an amazing tip! Do you know if they announce these on Instagram or Facebook? I'll definitely start following them.
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Sofia Perez
o ya forgot 2 say mandela foods coop in west oakland does somthing similar 2. not sure if its the same program but they give u extra $ 4 veggies when u use ebt
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Fatima Al-Farsi
•Thanks for mentioning Mandela! That's actually not far from me when I'm in Oakland. Will definitely check them out too.
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Lucas Bey
This thread has been so helpful! I'm actually a new CalFresh recipient myself (just got approved two weeks ago) and had no idea about any of these programs. I'm in Sacramento but travel to the Bay Area sometimes for my job. Does anyone know if Sacramento has similar Market Match programs? I'd love to stretch my benefits further, especially since I'm trying to eat healthier. Also wondering - do these programs work the same way everywhere or are there different rules depending on the county? Thank you all for sharing your experiences - this community is amazing for newcomers like me who are still learning how to navigate all these resources!
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